# PLG Ventures

PLG Ventures is a Venture Capital based in Santa Monica, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Santa Monica, United States
- **Region:** North America
- **Address:** Santa Monica, CA, United States
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** www.plgventures.com
- **LinkedIn:** https://www.linkedin.com/company/plg-ventures

## Regulatory record

- **Reports private funds:** No

## About

PLG Ventures is a leading early stage venture capital firm providing pre seed and seed capital to technology enabled startups. It works hands-on with founding teams on leadership skills, emotional intelligence, and company culture, and helps put in place foundations for scalable growth. The firm is run by former CEOs who focus on developing founders' leadership skills.

## Sectors

- Enterprise Software
- FinTech
- Digital Health
- AI/ML
- PropTech

## Offices

- Washington, DC, United States

## People

- Peter Goldberg — Founder / Partner

## Questions

### Who runs investment decisions at PLG Ventures?

Peter Goldberg, the firm's founder and sole partner, makes all investment decisions. He transitioned to venture investing in 2015 after serving as president and CEO of AmTrust Bank, which he led to become the largest privately held bank in the United States with roughly $20 billion in assets.

### Does PLG Ventures participate in fund commitments or only direct deals?

PLG Ventures makes direct equity investments into early-stage companies. There is no public indication that the firm commits capital to external venture funds or participates in fund-of-funds structures.

### What investment stages does PLG Ventures target?

The firm explicitly targets pre-seed and seed stages, providing initial capital to technology-enabled startups. The firm emphasizes speed in its process and has noted completing a pitch-to-funding cycle in as little as one day.

## Related profiles

- [Plexus Capital](https://altss.com/profile/plexus-capital)
- [Plinian Capital](https://altss.com/profile/plinian-capital)

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Last updated: 2026-08-11T15:07:49.000Z

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