# Plug and Play

Plug and Play is an Asset Manager based in Sunnyvale, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Sunnyvale, United States
- **Region:** North America
- **Address:** Sunnyvale, CA, United States
- **Founded:** 2006
- **Assets under management:** Undisclosed
- **Website:** plugandplaytechcenter.com
- **LinkedIn:** https://www.linkedin.com/company/plugandplaybr

## About

Plug and Play is an SEC-registered investment adviser founded in 2022 in Sunnyvale, CA. It offers investment advisory services. The firm is registered with the SEC.

## Sectors

- Enterprise Software
- FinTech
- AI/ML
- Digital Health
- InsurTech
- Mobility & Transportation
- Real Estate
- AgriTech & FoodTech
- Cybersecurity
- Energy Transition & Renewables

## Offices

- Paris, France
- Singapore
- Tokyo, Japan
- Stuttgart, Germany
- Amsterdam, Netherlands
- Abu Dhabi, UAE
- Shanghai, China

## People

- Saeed Amidi — Founder & CEO
- Rahim Amidi — Co-Founder

## Questions

### Who controls investment decisions at Plug and Play?

Saeed Amidi serves as Founder and CEO, with his brother Rahim Amidi as Co-Founder. The firm's venture investments are led by managing partners across its sector-focused programs, with the Amidi family retaining ultimate control. Specific investment committee composition is not publicly disclosed.

### How does Plug and Play source its deal flow?

Plug and Play runs over a dozen sector-specific accelerator programs that intake thousands of startup applications annually. Corporate partners like BMW, Panasonic, and Deutsche Bank pay for access to curated batches, creating a proprietary screening pipeline. The firm also sources through its global network of 50+ physical offices where local deal-flow teams scout for early-stage investments.

### Does Plug and Play manage committed fund vehicles or only direct investments?

Plug and Play makes direct venture investments from its own balance sheet and operates third-party venture capital funds that raise capital from institutional investors. The firm also facilitates co-investment opportunities for its corporate partners, though it does not publicly disclose fund-level AUM or return metrics.

### Which sectors does Plug and Play explicitly avoid?

Plug and Play has not publicly enumerated sectors it excludes. Its sector focus areas span more than a dozen verticals, and its corporate partnership model tends to follow client demand — meaning program coverage expands into industries where paying corporate partners exist. Defense and hard-tech sectors with regulatory export controls are not among its prominent verticals.

### How does Plug and Play's corporate innovation model work alongside its own venture investing?

Corporate partners pay annual fees to participate in Plug and Play's industry-specific accelerator programs, receiving early access to vetted startups. The firm's own venture funds can invest alongside or ahead of these corporate clients, creating a potential information advantage — a structural tension the firm manages by separating its investment decisions from corporate client advisory work.

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Last updated: 2026-06-03T20:00:00.000Z

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