# Plume Design

Plume Design is a SaaS / WiFi and Network Management Platform based in Palo Alto, United States.

## Overview

- **Organization type:** SaaS / WiFi and Network Management Platform
- **Headquarters:** Palo Alto, United States
- **Region:** North America
- **Address:** Palo Alto, CA, United States
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** plumedesign.com
- **LinkedIn:** https://www.linkedin.com/company/plume-wifi

## Regulatory record

- **Reports private funds:** No

## About

Plume Design is a technology company, not a family office or investment vehicle. It sells a cloud-based software platform that internet service providers (ISPs) offer to subscribers as a managed Wi-Fi experience — adaptive bandwidth allocation, motion sensing via Wi-Fi, and parental controls delivered through a mobile app. The company was co-founded in 2014 by Amit Krig, William McKeon, and others with backing from Liberty Global and other strategic investors. Its identified offices are in Palo Alto, California; Stamford, Connecticut; Calgary, Alberta; and Compton, California. The company's product, branded as "Adapt" in some ISP packages, uses AI/ML to optimize home Wi-Fi networks in real time. Plume serves major ISPs including Comcast and Liberty Global's cable operators across North America and Europe. Revenue comes from licensing and per-subscriber fees, with the company claiming millions of active users (per public sources, 2023). Recent activity: May 2024: The firm disclosed a partnership with Deutsche Telekom to offer its Wi-Fi services in Germany (per press release, May 2024). Plume Design's structural differentiator lies in its ISP channel model — it does not sell directly to consumers but competes with consumer-facing brands like Eero (Amazon) via wholesale relationships with broadband providers. The company's governance includes co-founders and venture investors, and it has no disclosed AUM or investment mandate.

## Offices

- Stamford
- Calgary
- Compton

## Questions

### How does Plume Design make money?

Plume licenses its software platform to internet service providers, who then resell it to subscribers as a managed Wi-Fi service. Revenue comes from upfront licensing fees and ongoing per-subscriber charges.

### Who are Plume's key customers?

Plume's customers include major ISPs such as Comcast, Liberty Global, and Deutsche Telekom (per public disclosures). The company serves broadband providers across North America and Europe.

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Last updated: 2026-06-03T20:00:00.000Z

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