# PodcastOne

PodcastOne is an Asset Manager based in Beverly Hills, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Beverly Hills, United States
- **Region:** North America
- **Address:** Beverly Hills, CA, United States
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** podcastone.com

## Regulatory record

- **Reports private funds:** No

## About

PodcastOne launched in 2012 under the umbrella of Courtside Entertainment Group, a venture founded by Norm Pattiz after he exited Westwood One. Pattiz used his deep relationships across the radio industry to sign marquee names — Adam Carolla became an early anchor, setting the model for talent acquisition. The company listed on Nasdaq in 2023 via a SPAC merger with LiveOne, giving it a public currency for further roll-ups. It remains headquartered in Beverly Hills. The firm generates revenue primarily from host-read advertising, pre-roll, mid-roll, and post-roll spots sold by an in-house team — a structure inherited from Pattiz's radio days. PodcastOne also licenses its library to platforms including Apple Podcasts, Spotify, and YouTube, and has moved into branded content, live events, and podcast-to-film adaptations. Confirmed show acquisitions include 'The Steve Austin Show', 'Cold Case Files', and the 'Adam Carolla Show' (per the firm's SEC filings, 2023). Geographic reach extends across the United States, with secondary audiences in Canada, the UK, and Australia. In April 2023 PodcastOne reported a library of over 225 active shows and more than 2.5 billion lifetime downloads (per the firm's investor presentation, 2023). The company maintains a lean team relative to its content volume, amplifying reach through cross-network promotion. Recent activity includes the acquisition of the true-crime podcast 'The Clearing' and a multi-year renewal with Kaitlyn Bristowe's 'Off the Vine' (per the firm, 2023-2024). Adjacent vehicles include Courtside's video and branded-entertainment units. PodcastOne's structural differentiator is its radio-heritage direct-sales ad model in an industry dominated by programmatic ad exchanges. By controlling both content and advertising sales, the firm captures margin that third-party networks generally give up to intermediaries. The public-company structure, combined with Norm Pattiz's estate planning following his death in late 2022, introduces a governance architecture now centered on a management team operating under a board-controlled entity rather than a founder-driven private shop.

## Sectors

- Media & Entertainment

## People

- Kit Gray — President

## Questions

### Who runs investment decisions at PodcastOne?

PodcastOne is a publicly traded operating company, not an investment firm. Capital allocation decisions — including content acquisitions, talent advances, and platform investments — are made by President Kit Gray and the executive team, overseen by a board of directors following the company's Nasdaq listing.

### How does PodcastOne source its show acquisitions?

Talent acquisition relies heavily on relationships inherited from founder Norm Pattiz's radio career. The firm identifies established broadcasters, comedians, athletes, and influencers with existing audiences, then structures multi-year contracts that include guaranteed marketing, production support, and cross-promotion across the existing show portfolio.

### What is PodcastOne's relationship to Westwood One?

PodcastOne was founded by Norm Pattiz, who previously founded Westwood One and built it into the largest radio syndication network in the United States. While the two companies are legally separate, PodcastOne's ad-sales model, talent relationships, and cross-promotion tactics are a direct extension of Pattiz's radio-network playbook.

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Last updated: 2026-06-03T20:00:00.000Z

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