# Pontera

Pontera is an Asset Manager.

## Overview

- **Organization type:** Asset Manager
- **Region:** North America
- **Assets under management:** Undisclosed
- **Website:** www.pontera.com
- **LinkedIn:** https://www.linkedin.com/company/pontera

## Regulatory record

- **Reports private funds:** No

## About

Infrastructure for modern, connected retirement planning. Connect, manage, and grow held-away accounts with Pontera.

## Sectors

- FinTech

## People

- Dave Goldman — Winner, InvestmentNews Hot List

## Questions

### What does Pontera actually do?

Pontera provides technology infrastructure that lets financial advisors directly manage, trade, and report on their clients’ workplace retirement accounts, primarily 401(k)s and 403(b)s. Instead of screen-scraping or manual client coordination, advisors log into a Pontera-connected platform to rebalance assets and monitor performance inside employer-sponsored plans. This turns held-away accounts into managed assets that can be billed on and included in holistic planning.

### Why is Pontera in conflict with Fidelity?

Fidelity, as a dominant recordkeeper, has challenged the legality and security of third-party platforms accessing 401(k) plan data and trading capabilities. Pontera has responded by asserting that its technology supports advisors under ERISA and that there is no gray area in its right to provide that service. The dispute intensified in late 2025 and remains active into 2026, with Pontera featuring prominently in media coverage about fiduciary rules, data aggregation, and plan-recordkeeper gatekeeping.

### Is Pontera an investment adviser or a software company?

Pontera is a software company, not an RIA. It provides the infrastructure layer — connectivity, trading interfaces, performance reporting — that RIAs and advisory firms use to manage retirement accounts. The firm does not itself give investment advice or manage client assets.

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Last updated: 2026-06-03T20:00:00.000Z

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