# Porch.com Porch.com is an other based in Seattle, United States. ## Overview - **Organization type:** other - **Headquarters:** Seattle, United States - **Region:** North America - **Address:** Seattle, WA, United States - **Assets under management:** Undisclosed - **Website:** porch.com ## Regulatory record - **Reports private funds:** No ## About Porch.com was founded in 2013 by Matt Ehrlichman, a former executive at real-estate data firm HouseValues (later acquired by Zillow). Ehrlichman structured the company as a platform that lets homeowners book vetted moving, renovation and maintenance services — a segment he calls the "home services OS." The firm went public in 2021 via a reverse merger with PropTech Acquisition Corp, a SPAC led by Lee Neibart of NFI Capital. Porch draws revenue from two main streams: marketplace fees from service providers and commissions on insurance policies and home warranties it sells during a move. As of 2023, it had integrated its warranty and insurance quoting into over 9,000 moving companies' workflows, per company filings. The firm targets new homeowners at the moment of transaction — a high-intent, event-driven acquisition strategy. It operates primarily in the United States. The company's public filings show it employed over 600 people in 2022, though headcount has fluctuated with restructuring. Major shareholders include institutional investor T. Rowe Price and private-equity firm Warburg Pincus, alongside Ehrlichman. The firm maintains corporate offices in Seattle and Salt Lake City. Porch's structural differentiator is its event-anchored distribution model — it captures the homeowner at the exact moment of a move, when they most need services and insurance. This gives it a closed-loop data advantage over generalist marketplaces like Angi or Thumbtack. The public-company structure means financial transparency is mandated via SEC filings, a rarity among family-office-backed platforms. ## Sectors - Real Estate - Home Services - InsurTech ## People - Matt Ehrlichman — CEO & Co-Founder - Asha Sharma — Chief Operating Officer - Michele Perry — Chief Financial Officer ## Questions ### Who runs investment decisions at Porch.com? Porch.com is a public company, so strategic and capital-allocation decisions are made by its board of directors and executive team — led by CEO Matt Ehrlichman. Major shareholders like Warburg Pincus and T. Rowe Price influence direction through board representation. The firm does not have a dedicated investment committee or CIO role typical of family offices. ### How does Porch.com source proprietary deal flow? Porch.com generates organic deal flow by embedding its service and insurance quoting into the workflows of over 9,000 moving companies, per the firm's 2023 filings. These partnerships give it first-party access to new homeowners at the moment they move — a high-turnover, event-driven channel. It does not rely on traditional GP relationships or fund-of-funds sourcing. ### What investment stages does Porch.com typically target? Porch.com does not make external investments; it is an operating company that deploys capital into its own product development, sales, and potential acquisitions of adjacent service providers. It has historically made bolt-on acquisitions, such as the 2021 purchase of home-inspection software company Inspectify, per SEC filings. ### Which sectors does Porch.com explicitly avoid? Porch.com focuses exclusively on the residential home-services and home-insurance ecosystem. It does not invest in commercial real estate, construction, financial services beyond home warranties and insurance, or software unrelated to home services. ### How is Porch.com related to its SPAC sponsor PropTech Acquisition Corp? PropTech Acquisition Corp was the SPAC that took Porch.com public in 2021, backed by NFI Capital. The SPAC's sponsor, Lee Neibart, remains a large shareholder. The transaction gave Porch.com access to public markets for growth capital, per the merger documentation filed with the SEC. ## Related profiles - [TARGET PharmaSolutions](https://altss.com/profile/target-pharmasolutions) - [Evertz Technologies Limited](https://altss.com/profile/evertz-technologies-limited) --- Last updated: 2026-06-03T20:00:00.000Z Canonical page: https://altss.com/profile/porchcom Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology