# Portfolio Design Services

Portfolio Design Services is a Bank / Wealth / Trust based in River Falls, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** River Falls, United States
- **Region:** North America
- **Address:** Roanoke, VA, United States
- **Founded:** 2002
- **Assets under management:** Undisclosed
- **Website:** pdsadvisors.com
- **LinkedIn:** linkedin.com/company/portfolio-design-services

## Regulatory record

- **CRD number:** 131506
- **SEC file number:** 801-80561
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/131506

## About

Founded in 2002 and based in Roanoke, Virginia, Portfolio Design Services operates as a registered investment advisor targeting individuals, family offices, foundations, and corporations. The practice was built on the classic wirehouse-breakaway model — a local advisor or small team establishing an independent firm to deliver planning-led wealth management without the product-sales pressure of a large bank. The firm's investment posture centers on financial planning, retirement income strategies, and discretionary portfolio management. Asset-class exposure typically spans domestic equities, fixed income, and mutual fund or ETF wrappers, with allocations tailored to individual client goals rather than institutional mandates. Portfolio Design Services does not market direct private investments, venture allocations, or proprietary fund structures. Its client base is concentrated in Virginia and the broader mid-Atlantic region. The firm maintains a deliberately compact operational footprint from a single office in Roanoke. No separate trust company, philanthropic vehicle, or adjacent operating business is publicly associated with the entity. The advisor headcount and total regulatory assets under management are not publicly disclosed, consistent with a sub-$100 million practice operating under the SEC's smaller-advisor reporting thresholds. What distinguishes Portfolio Design Services structurally is its posture as a true planning-first RIA in a secondary market — a model that competes on personal relationships rather than institutional brand or alternative-investment access. For a family office or institutional allocator evaluating potential consolidation targets or regional distribution partners, the firm represents a steady, compliance-clean platform with no visible succession infrastructure or next-generation leadership publicly identified.

## Questions

### Who leads the firm?

No named principals, key executives, or advisory team members are publicly identified for Portfolio Design Services. The firm has maintained a low public profile with no visible succession or next-generation leadership structure disclosed.

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Last updated: 2026-06-03T20:00:00.000Z

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