# Potato Valley Ventures

Potato Valley Ventures is a Venture Capital based in Sao Paulo, Brazil.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Sao Paulo, Brazil
- **Region:** Latin America
- **Address:** Sao Paulo, Brazil
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** www.potatovalleyventures.com.br
- **LinkedIn:** https://www.linkedin.com/company/potatovalleyventures

## Regulatory record

- **Reports private funds:** No

## About

Potato Valley Ventures is a Venture Builder focused on ConstruTechs and PropTech companies. Founded in 2018, it supports early-stage startups in creating innovations in construction and real estate sectors.

## Sectors

- PropTech
- Real Estate
- Construction Tech

## People

- Fred Fernandes — Co-Founder / Managing Partner
- Leonardo Diniz — Co-Founder
- Rodrigo Roux — Co-Founder

## Questions

### Who runs investment decisions at Potato Valley Ventures?

Investment authority sits with the three co-founders: Fred Fernandes (Managing Partner), Leonardo Diniz and Rodrigo Roux. Fernandes brings more than 35 years of C-level industrial experience from Votorantim Cimentos, Unilever and Danone. Diniz was CEO of publicly traded homebuilder Rossi and later founded Oakwood. Roux is a restructuring and litigation attorney with over two decades of practice. The firm's website presents them as the sole decision-making body, with no additional investment committee disclosed.

### Which sectors does Potato Valley explicitly avoid?

Potato Valley's stated focus is exclusively on construction, real estate and urban-habitat technology. Its website names construction management, modular and industrialized building methods, and real estate tokenization as thematic pillars. The firm does not flag any other sector — such as general SaaS, fintech, healthcare, or consumer — as part of its mandate, implying these are outside its investment perimeter.

## Related profiles

- [PostScriptum Ventures](https://altss.com/profile/postscriptum-ventures)
- [Potencia Ventures](https://altss.com/profile/potencia-ventures)

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Last updated: 2026-05-29T11:35:51.181Z

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