# Potentia

Potentia is a Private Equity based in San Jose, Australia.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** San Jose, Australia
- **Region:** Oceania
- **Address:** Suite 38.01, Gateway, 1 Macquarie Place, Sydney, NSW 2000, Australia
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** www.potentiacap.com
- **LinkedIn:** https://www.linkedin.com/company/potentia

## Regulatory record

- **CRD number:** 329135
- **SEC file number:** 801-129366
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/329135

## About

Potentia is an SEC-registered investment adviser in San Jose, CA, registered since 2024. The firm manages approximately $569 million in regulatory assets. It has 16 employees and 7 investment advisers.

## Sectors

- Enterprise Software
- PropTech
- Mining & Resources Tech
- Hospitality Tech

## Questions

### Who runs investment decisions at Potentia?

Potentia does not publish a team page on its website, so the identities of the investment committee and deal leads are not publicly confirmed. The firm describes its group as technology and software private equity investors who work closely with portfolio management teams on the wealth-creation journey.

### What is Potentia's investment sweet spot in terms of company size?

Potentia targets businesses with revenue between $10 million and $150 million that are either profitable or on a rapid path to profitability, per the firm's own stated criteria. That range spans late-stage growth equity through mid-market buyouts, focusing on companies where Potentia can take a meaningful ownership stake.

### Does Potentia invest outside Australia and New Zealand?

Potentia concentrates its origination on Australia and New Zealand, but it backs companies that have corridors for expansion into Asia and participates in global markets through its portfolio's international customer footprints, per the firm's website. Portfolio companies such as NewBook already serve clients in 52 countries.

### Which sectors does Potentia explicitly avoid?

Potentia's investment criteria rule out non-technology businesses, pre-revenue or deeply loss-making startups, and companies headquartered outside Australia and New Zealand. The firm's public positioning gives no indication of interest in consumer internet, biotech, or industrial manufacturing outside of tech-enabled vertical software.

## Related profiles

- [Poten Environment Group](https://altss.com/profile/poten-environment-group)
- [Potential Capital](https://altss.com/profile/potential-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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