# Potter Ventures

Potter Ventures is a Venture Capital based in London, United Kingdom.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** C/O TC Citroen Wells Limited, 5th Floor, 3 Dorset Rise, London, England, EC4Y 8EN
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** www.potterventures.london
- **LinkedIn:** https://www.linkedin.com/company/potter-ventures-limited

## Regulatory record

- **Reports private funds:** No

## About

Hospitality Technology & More ABOUT POTTER VENTURES PVL is a holding company with interests in hospitality technology related companies. Its directors founded pioneering tech restaurants inamo and sister company Ordamo - creators & suppliers of digital menus and kiosks to the hospitality industry. We are interested in exploring investment opportunities (for 10%+ of

## Sectors

- Hospitality Technology
- Enterprise Software

## People

- Daniel Potter — CEO
- Noel Hunwick — Founder Director
- Ben Brafman — General Counsel
- Guilherme Brafman — Chief Legal Advisor

## Questions

### Who runs investment decisions at Potter Ventures?

CEO Daniel Potter and Founder Director Noel Hunwick make investment decisions together, supported by a legal team that has advised the group since 2008. Both are active operators of the inamo restaurant group, giving them a practitioner's view of hospitality technology. The firm's website describes a small, close-knit team that examines incoming opportunities internally.

### How is Potter Ventures related to the inamo restaurant group?

Potter Ventures was formed by inamo's founders and serves as the holding company for the group's technology assets and external investments. Daniel Potter is the named inventor of inamo's patented E-Table interactive ordering system, and Noel Hunwick leads marketing and business development for the restaurants. The holding company and the restaurant group share leadership and draw on each other's operating data.

### Does Potter Ventures participate in fund commitments or only direct deals?

All disclosed activity points to direct equity stakes in operating companies rather than fund commitments. The firm's website describes exploring investment opportunities in individual organizations that can benefit from the team's operational networks, with no mention of LP-style commitments to external funds.

### Which sectors does Potter Ventures explicitly avoid?

The firm does not publish an exclusion list. Its mandate is positively defined as hospitality technology and adjacent enabling sectors. Companies outside the guest-experience or venue-operations stack — such as pure enterprise software with no hospitality interface — do not appear in the known portfolio.

## Related profiles

- [Potomac Health Foundation](https://altss.com/profile/potomac-health-foundation)
- [Pouschine Cook Capital Management](https://altss.com/profile/pouschine-cook-capital-management)

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Updated: 2026-06-03T20:00:00.000Z

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