# Power Digital Marketing

Power Digital Marketing is an Asset Manager based in San Diego, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Diego, United States
- **Region:** North America
- **Address:** San Diego, CA, United States
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** powerdigital.com
- **LinkedIn:** https://www.linkedin.com/company/powerdigitalmarketing

## Regulatory record

- **Reports private funds:** No

## About

Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.

## Sectors

- Media & Entertainment

## People

- Grayson Lafrenz — CEO & Founder

## Questions

### Who owns Power Digital Marketing?

Private equity firm Periscope Equity acquired a majority stake in November 2021. Founder Grayson Lafrenz retained a significant minority position and continues as CEO. Co-investors in the Periscope-led transaction included Wazee Street Capital.

### How does Power Digital Marketing source and execute its growth?

Since 2021, the primary growth engine has been an acquisition-driven roll-up strategy. The firm sources and acquires scalable digital marketing agencies—often specialized in a single channel or vertical—then integrates them onto its proprietary analytics platform, 'nova,' to centralize performance data and cross-sell services. This arbitrage relies on buying agencies at entrepreneur-owned multiples and operating them on shared technology infrastructure.

### What types of agencies does Power Digital acquire?

The firm targets agencies in SEO, paid media, content marketing, affiliate, email/SMS retention, Amazon marketplace management, and conversion rate optimization. Acquisitions have included Simplr (content and affiliate) and Factorial Digital (e-commerce reputation management). Most targets are North American, earnout-structured, and founder-led with a track record of organic growth.

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Last updated: 2026-06-03T20:00:00.000Z

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