# Power Financial Corporation

Power Financial Corporation is a RIA based in Tampa, Canada.

## Overview

- **Organization type:** RIA
- **Headquarters:** Tampa, Canada
- **Region:** North America
- **Address:** Toronto, Ontario, Canada
- **Founded:** 1984
- **Assets under management:** Undisclosed (Altss estimate)
- **Website:** powerfinancial.com
- **LinkedIn:** https://www.linkedin.com/company/power-financial-corporation

## Regulatory record

- **CRD number:** 324253
- **SEC file number:** 801-127238
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/324253

## About

Power Financial Corporation is an SEC-registered investment adviser in Tampa, FL, registered since 2023. The firm manages $329 million in assets, $319 million on a discretionary basis. It employs 4 people, including 3 investment advisers.

## Sectors

- Financial Services
- Insurance
- Asset Management
- Real Estate
- Infrastructure
- Private Equity
- Energy Transition & Renewables

## People

- Paul Desmarais Jr. — Chairman and Co-Chief Executive Officer
- André Desmarais — Deputy Chairman and Co-Chief Executive Officer

## Questions

### Who runs investment decisions at Power Financial Corporation?

Investment decisions are overseen by Paul Desmarais Jr. as Chairman and Co-CEO and André Desmarais as Deputy Chairman and Co-CEO. The firm's public board includes independent directors, but the Desmarais family maintains effective control through a dual-class share structure (per public filings, 2025).

### Does Power Financial Corporation make direct investments or only hold controlling stakes?

While its core holdings are controlling stakes in Great-West Lifeco and IGM Financial, the firm also makes direct investments through subsidiaries like Power Energy Corporation, which targets infrastructure and renewable energy assets. It has participated in private equity and real estate deals, though these represent a smaller portion of its overall portfolio compared to its public holdings (per public filings).

### What is the geographic focus of Power Financial Corporation's investments?

The firm's portfolio is predominantly Canadian, reflecting its roots and the regulatory structure of its insurance and asset management businesses. It has exposure to the United States and select European markets through its operating subsidiaries, particularly Great-West Lifeco's international insurance operations (per the firm's 2024 annual report).

### How is Power Financial Corporation related to Power Corporation of Canada?

Power Financial Corporation is a subsidiary of Power Corporation of Canada, which is the parent holding company controlled by the Desmarais family. Power Corporation of Canada holds a controlling interest in Power Financial Corporation's shares, which in turn holds stakes in Great-West Lifeco, IGM Financial, and other operating companies (per public filings).

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Last updated: 2026-07-06T01:24:23.473Z

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