# Prada Assessoria

Prada Assessoria is a Multi Family Office based in Sao Paulo, Brazil.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Sao Paulo, Brazil
- **Region:** South America
- **Address:** Sao Paulo, Brazil
- **Founded:** 2010
- **Assets under management:** $300M (Altss estimate)
- **Website:** pradabr.com.br
- **LinkedIn:** https://br.linkedin.com/company/prada-assessoria

## Regulatory record

- **Reports private funds:** No

## About

Prada Assessoria was established in 2010 by Lucia Hauptman in Sao Paulo. Pedro Parente joined as co-founder after serving as CEO of Petrobras and BRF. The firm serves a small group of business families with wealth management, estate planning, and investment advisory. The firm deploys capital through direct co-investments, SPVs, private equity, private credit, hedge funds, and real estate. Asset classes include AgriTech & FoodTech, ClimateTech, and Energy Transition & Renewables. Geographic focus remains South America. Maria Leticia de Freitas Costa, a partner, holds board seats at Localiza, Totvs, and Embraer. A Sustainable Tourism Real Estate Investment Fund and a Forest Restoration Equity Investment Fund operate in Brazil. The team includes Pedro Furtado and Rafael Tedesco. Franklin Lee Feder joined the advisory board in 2021. Prada Assessoria maintains membership in ANBIMA. Philanthropic ties include Sitawi Finanças do Bem and Comissão Arns de Direitos Humanos. The firm operates as a regulated multi-family office under ANBIMA oversight rather than a single-family structure. Governance incorporates board-level expertise from operating companies in aviation, retail, and software.

## Sectors

- AgriTech & FoodTech
- ClimateTech
- Energy Transition & Renewables

## People

- Lucia Hauptman — Founder and CEO

## Questions

### Who runs investment decisions at Prada Assessoria?

Lucia Hauptman serves as founder and CEO. Pedro Parente acts as co-founder. Maria Leticia de Freitas Costa contributes as business partner with board experience at multiple public companies.

### Is Prada Assessoria structured as a single family office or multi-family office?

It operates as a multi-family office serving a select group of Brazilian business families. The firm is regulated by ANBIMA.

### What investment types does Prada Assessoria use?

The firm uses direct co-investments, SPVs, private equity, private credit, hedge funds, and real estate. It maintains two dedicated funds focused on sustainable tourism and forest restoration in Brazil.

### Which sectors does Prada Assessoria target?

Confirmed focuses include AgriTech & FoodTech, ClimateTech, and Energy Transition & Renewables. ESG considerations appear across the portfolio.

### Where does Prada Assessoria invest geographically?

All confirmed activity occurs in South America, centered on Brazil.

## Related profiles

- [Oracle Capital Strategies](https://altss.com/profile/oracle-capital-strategies)
- [Schlegel Capital](https://altss.com/profile/schlegel-capital-schlegel-family-office)

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Last updated: 2026-07-06T01:24:23.596Z

Canonical page: https://altss.com/profile/prada-assessoria

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