# Prentice Capital Management

Prentice Capital Management is an Asset Manager based in Greenwich, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Greenwich, United States
- **Region:** North America
- **Address:** Greenwich, CT, United States
- **Founded:** 2005
- **Assets under management:** Undisclosed
- **Website:** prenticecapital.com

## Regulatory record

- **CRD number:** 161178
- **SEC file number:** 801-113244
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/161178

## About

Prentice Capital Management, LP is an SEC-registered investment adviser in Greenwich, CT, registered since 2018. The firm manages approximately $228 million in assets. It has 6 employees and 3 investment advisers.

## Sectors

- Consumer Discretionary
- Hardlines & Specialty Retail

## People

- Michael Zimmerman — Founder, Managing Partner & Chief Investment Officer

## Questions

### Who runs investment decisions at Prentice Capital Management?

Michael Zimmerman is the sole Founder, Managing Partner, and Chief Investment Officer. He built the firm after running risk arbitrage at Och-Ziff Capital Management, and he personally leads the activist campaigns and board-level engagements. All investment and voting authority rests with him.

### Does Prentice Capital prefer to settle privately or wage public proxy fights?

Prentice has done both. It won board representation at Destination XL through private negotiation but launched a full proxy contest at Big 5 Sporting Goods in 2018, publicly nominating a slate of directors. The firm uses the threat of a proxy fight as leverage to get inside the boardroom, but will run one when private negotiations stall.

## Related profiles

- [Precision Drilling](https://altss.com/profile/precision-drilling-trust)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/prentice-capital-management-lp

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology