# Pricoa Capital Group Pricoa Capital Group is a Private Credit / Private Debt based in Newark, United States. ## Overview - **Organization type:** Private Credit / Private Debt - **Headquarters:** Newark, United States - **Region:** North America - **Address:** Newark, NJ, United States - **Assets under management:** Undisclosed - **Website:** pricoa.com - **LinkedIn:** https://www.linkedin.com/company/pricoa-capital-group ## Regulatory record - **Reports private funds:** No ## About Pricoa Capital Group is the international arm of Prudential Capital Group, a private placement investment arm of Prudential Insurance Company of America. It has made 16 investments, including a December 18, 2024, investment in Feu Vert as part of its Debt - III. Pricoa Capital Group has 2 portfolio exits, including the Kitwave Group on May 24, 2021. ## Sectors - Private Credit - Real Estate - Infrastructure - Private Equity - Alternative Investments ## Offices - Chicago, IL - New York, NY ## People - Charlie Lowrey — Chairman & CEO, Prudential Financial - Andy Sullivan — Executive Vice President, Head of PGIM - David Hunt — President & CEO, PGIM ## Questions ### How does Pricoa Capital Group’s cost of capital work compared to a typical private-credit fund? Pricoa funds its investments primarily from Prudential Financial's general account — the policyholder reserves and retained earnings of a rated life insurer. Its cost of capital is effectively the crediting rate on those insurance liabilities, not the management fees and carried interest that burden third-party fund structures. This allows Pricoa to hold assets to maturity without a forced-sale mandate and to price credit more competitively on leveraged-buyout deals. In some transactions, the firm also manages capital raised from institutional limited partners through separate accounts. ### What types of deals does Pricoa write in the private credit market? Pricoa originates primarily senior secured loans and unitranche facilities to middle-market companies across North America and Europe. It serves both private-equity sponsors — providing acquisition financing — and non-sponsored corporate borrowers seeking growth capital, refinancings, or special situations. The firm also provides mezzanine loans and has selectively participated in equity co-investments alongside sponsor partners. ### Is Pricoa Capital Group a separate legal entity or just a brand of PGIM? Pricoa is not a standalone limited partnership or management company. It operates as a distinct origination and portfolio-management platform within PGIM, which is the investment management division of Prudential Financial. Pricoa’s investment professionals source and manage assets that sit on Prudential’s balance sheet or in institutional accounts that PGIM manages, making it integrated rather than a separate firm with its own P&L. ### In which geographies does Pricoa originate direct loans? Pricoa runs origination teams from offices in Newark, Chicago, New York, London, and Tokyo. Its corporate private credit business is active across North America and Western Europe, while the real estate and infrastructure teams focus primarily on the United States, with select exposure in the United Kingdom and continental Europe. ### What is Pricoa’s relationship with private equity sponsors? Pricoa maintains origination relationships with a broad set of middle-market and upper-middle-market private equity sponsors, lending into their acquisition and refinancing transactions. The firm’s permanent-capital structure makes it a preferred term-sheet provider for sponsors who value certainty of close over the lowest possible coupon, since Pricoa can hold a $250 million loan without syndicating to a broader investor base. ## Related profiles - [Layla](https://altss.com/profile/layla) - [TouchTunes](https://altss.com/profile/touchtunes-music-corporation) --- Last updated: 2026-06-03T20:00:00.000Z Canonical page: https://altss.com/profile/pricoa-capital-group Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology