# PrideCo Capital Management

PrideCo Capital Management is a Multi Family Office based in Newport Beach, United States.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Newport Beach, United States
- **Region:** North America
- **Address:** 120 Newport Center Dr, Suite 295, Newport Beach, CA 92660
- **Founded:** 2005
- **Assets under management:** Undisclosed
- **Website:** prideco.com
- **LinkedIn:** https://www.linkedin.com/company/prideco/

## Regulatory record

- **CRD number:** 333586
- **Registration status:** Registered
- **Latest Form ADV filing:** 2026-04-03T05:00:00.000Z
- **Reports private funds:** Yes
- **Private funds reported:** 0
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/333586

## About

PrideCo Capital Management was established in 2005 by Matthew J. Lyon, a Gen 2 member of the founding family. The family had previously operated a manufacturing company in the Midwest for three decades before its sale. Lyon previously worked at Shamrock Holdings and led Hydrapak for two decades. The firm deploys capital through direct co-investments, SPVs and private credit alongside real estate holdings. Confirmed asset classes include industrial buildings, self-storage facilities, hotels, golf courses and multifamily residential properties. It also maintains positions in enterprise software and participates in seed and early-stage venture rounds. All activity remains concentrated in North America. Confirmed positions include board roles at Fastest, Inc. and Great Scott Tree Service. PrideCo maintains offices in Oakland and Minneapolis in addition to its Newport Beach headquarters. The team includes Huy D. Do, who handles new investments and estate matters, and Brandon J. Small, who oversees operations and investment research. Matthew J. Lyon holds membership in YPO. The firm also operates the Lyon Family Foundation. PrideCo integrates operating-company oversight with investment activities through its principals' prior roles at consumer products companies and financial institutions. This structure allows direct monitoring of portfolio holdings rather than reliance on external fund commitments.

## Sectors

- Private Equity
- Private Credit
- Real Estate
- Enterprise Software

## Offices

- Oakland, CA, United States
- Minneapolis, MN, United States

## People

- Matthew J. Lyon — Founder
- Huy D. Do — Managing Partner
- Brandon J. Small — Partner

## Questions

### Who runs investment decisions at PrideCo Capital Management?

Matthew J. Lyon provides oversight for all activities as founder and Gen 2 family member. Huy D. Do leads new investment sourcing and estate management. Brandon J. Small manages operations, workouts and investment research.

### How does PrideCo source proprietary deal flow?

The firm draws on principals' prior operating experience at Hydrapak and Shamrock Holdings. It also participates in the California Mortgage Association for private credit opportunities.

### Does PrideCo participate in fund commitments or only direct deals?

PrideCo executes direct co-investments and SPVs. It also holds private credit and mortgage loans directly rather than through third-party funds.

### What investment stages does PrideCo typically target?

The firm targets seed, early-stage and venture capital opportunities alongside real estate and private credit deployments.

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Last updated: 2026-06-03T20:00:00.000Z

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