# Priderock Fund Management Partners

Priderock Fund Management Partners is an Asset Manager based in Palm Beach Gardens, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Palm Beach Gardens, United States
- **Region:** North America
- **Address:** West Palm Beach, FL, United States
- **Founded:** 2009
- **Assets under management:** Undisclosed
- **Website:** priderocklp.com

## Regulatory record

- **CRD number:** 297635
- **SEC file number:** 801-114267
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/297635

## About

PRIDEROCK FUND MANAGEMENT PARTNERS, LLC is an SEC-registered investment adviser in PALM BEACH GARDENS, FL, since 2018. The firm manages approximately $284 million in assets. It has 10 employees and 1 investment adviser.

## Sectors

- Real Estate
- Private Credit
- Special Situations

## People

- David M. Flatt — Founder & Chief Executive Officer
- Adam R. Rosenthal — Chief Financial Officer

## Questions

### How does Priderock source its deal flow?

Deal flow comes predominantly through regional and national mortgage brokerage networks, sponsor relationships built over the firm's operational history, and repeat borrowers executing serial value-add strategies. Priderock's internal origination team, led by senior professionals with institutional banking tenure, targets middle-market transactions underserved by larger debt fund platforms.

### What geographic markets does Priderock target?

The firm concentrates on Sun Belt and coastal markets with sustained population growth and supply constraints. Lending activity has concentrated in Florida, Texas, Georgia, and the Mid-Atlantic states. The firm does not publicly restrict its mandate to specific metropolitan statistical areas but overwhelmingly targets high-liquidity, landlord-favorable jurisdictions.

### What distinguishes Priderock's credit strategy from bank lenders?

Priderock provides transitional execution that depository institutions largely exited following enhanced regulatory capital requirements. The firm's loans bridge the gap between acquisition or construction completion and permanent agency or life-company takeout, accepting execution risk that conventional lenders will not underwrite. This positions Priderock as an alternative lender in the capital stack rather than a permanent portfolio financier.

## Related profiles

- [PRF Technologies](https://altss.com/profile/prf-technologies-ltd)
- [Primas Asset Management](https://altss.com/profile/primas-asset-management-limited)

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Last updated: 2026-06-03T20:00:00.000Z

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