# Primal Pet Group

Primal Pet Group is an other based in Fairfield, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Fairfield, United States
- **Region:** North America
- **Address:** Fairfield, United States
- **Assets under management:** Undisclosed
- **Website:** https://primalpetgroup.com
- **LinkedIn:** https://www.linkedin.com/company/primalpetgroup

## Regulatory record

- **Reports private funds:** No

## About

Primal Pet Group offers raw and fresh pet foods, treats, and chews, as well as CBD and CBG supplements for dogs and cats. Its products feature natural ingredients for pet nutrition and well-being. The company was founded in 2001 in Fairfield, California and is owned by Kinderhook Industries, LLC since August 17, 2021.

## Questions

### What products does Primal Pet Group manufacture?

Primal Pet Group produces raw frozen and freeze-dried pet food for dogs and cats, including formulas with organic produce, free-range meats, and wild-caught fish. The product line includes complete meals, mixers, and freeze-dried treats (per the firm's packaging and retailer listings).

### What is the investment strategy behind pet food companies like Primal Pet Group?

Pet food is a defensive growth category, driven by premiumization and humanization of pets. Family offices and private equity firms seek companies with strong brand loyalty, recurring revenue from consumables, and barriers to entry from manufacturing complexity and cold-chain logistics. The sector has seen consolidation, with strategic buyers acquiring independent brands to capture shelf space and margin (per industry analyses, 2023).

### Where can I find Primal Pet Group's financial disclosures?

As a privately held operating company, Primal Pet Group does not publicly file financial statements. No AUM, revenue, or deployment figures are available from public sources. The firm is not registered as an investment adviser and is exempt from SEC disclosure requirements.

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Last updated: 2026-06-03T20:00:00.000Z

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