# Primary Capital Partners

Primary Capital Partners is a Private Equity based in London, United Kingdom.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** Augustine House, Austin Friars, London, EC2N 2HA, United Kingdom
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** www.primary.pe
- **LinkedIn:** https://www.linkedin.com/company/primary-capital_2

## Regulatory record

- **Reports private funds:** No

## About

Primary is a leading provider of private equity finance for UK based growth companies valued between £20 million and £100 million. We work in partnership with experienced management teams to help build outstanding businesses whilst delivering excellent returns for our investors.

## Sectors

- Enterprise Software
- Business Services
- Industrial Tech
- Education

## Offices

- Clarence House, Clarence Street, Manchester, M2 4DW, United Kingdom

## Questions

### Who runs investment decisions at Primary Capital Partners?

Primary operates as a partnership. The firm's website lists a managing partner, investment directors and partners leading day-to-day investment activities. Specific individual names and titles are not publicly disclosed on the current team page, but the structure signals collective decision-making by a senior, long-tenured group rather than a single founder-CIO.

### How does Primary source proprietary deal flow?

Primary runs an in-house deal origination team that uses proprietary technology to map markets and screen acquisition targets. Rather than depending solely on auction processes, the team identifies and approaches companies directly. This capability also operates inside portfolio companies, helping management teams find and execute bolt-on acquisitions.

### What sectors does Primary Capital Partners focus on?

Primary explicitly targets B2B services and technology companies. Historic and current investments span professional education, industrial materials, rail infrastructure and testing services. The firm does not invest in consumer-facing brands or retail, staying within business-to-business sectors where recurring revenue and contractual relationships are common.

### How does Primary's buy-and-build model work for portfolio companies?

The firm has used M&A in over half of its investments. Once Primary backs a management team, its in-house origination unit maps the competitive landscape, identifies potential add-on targets and helps execute acquisitions. The goal is to consolidate fragmented markets, gain new customers or acquire intellectual property, often funded with additional equity from Primary.

## Related profiles

- [Primark Capital](https://altss.com/profile/primark-capital)
- [Primary Venture Partners](https://altss.com/profile/primary-venture-partners)

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Last updated: 2026-06-03T20:00:00.000Z

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