# Primary Ventures

Primary Ventures is a Venture Capital based in New York, Argentina.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** New York, Argentina
- **Region:** Latin America
- **Address:** Buenos Aires, Argentina
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** primary.ventures
- **LinkedIn:** https://www.linkedin.com/company/primary-venture-partners

## Regulatory record

- **CRD number:** 161884
- **SEC file number:** 802-75421
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/161884

## About

Primary X is a collaborative innovation unit of A3 Mercados focused on co-creating solutions with startups. It targets novel businesses and technologies for capital markets in fintech, crypto, and agrifintech. As corporate venture capital it invests in early-stage startups in those segments and also provides collaborative support including planning, networking, partnerships, and legal and finance services.

## Sectors

- FinTech
- Crypto / Blockchain
- AgriTech & FoodTech

## People

- Diego Viruega — Gerente General
- Ismael Caram — Team Member, Primary X
- Gerónimo Albornoz — Team Member, Primary X

## Questions

### Who runs investment decisions at Primary Ventures?

Diego Viruega is the General Manager of Primary Ventures and leads the unit's day-to-day operations, according to the firm's website. A3 Mercados senior executives — including CIO Sebastián Ferro and General Manager Diego Fernández — provide corporate oversight but are not listed as members of the Primary X investment team.

### How is Primary Ventures related to A3 Mercados?

Primary Ventures is the corporate venture capital and innovation unit of A3 Mercados, an Argentine financial-services group. The firm operates under the Primary X brand and functions as a collaborative innovation lab, investing in startups while developing crypto and blockchain products for A3 Mercados itself.

### Is Primary Ventures structured as a VC fund or a corporate venture arm?

Primary Ventures operates as a corporate venture capital unit, not a standalone fund. It invests from A3 Mercados' balance sheet and pairs equity with operational resources — compliance support, legal services, networking, and strategic planning. This model positions it closer to a corporate innovation lab than an independent venture firm.

### What is Primary Ventures' Crypto Lab?

The Crypto Lab, housed within Primary X, develops and executes A3 Mercados' crypto-asset strategy. It builds products around blockchain technology, real-world asset tokenization, and web3 infrastructure — functions that sit alongside the unit's direct startup investing, creating a dual mandate of external venture capital and internal product development.

## Related profiles

- [Primary Venture Partners](https://altss.com/profile/primary-venture-partners)
- [Primary Wave](https://altss.com/profile/primary-wave)

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Last updated: 2026-08-11T15:07:49.000Z

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