# Prime Asia Asset Management

Prime Asia Asset Management is a Multi Family Office based in Pittsburgh, Singapore.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Pittsburgh, Singapore
- **Region:** Asia
- **Founded:** 2016
- **Assets under management:** 1000 (Altss estimate)
- **Website:** pa-am.com
- **LinkedIn:** https://sg.linkedin.com/company/prime-asia-asset-management-pte-ltd

## About

Prime Asia Asset Management was founded in 2016 by Guan Seng Khoo and Tushar Gandhi, both previously at Standard Chartered, with Khoo also holding a prior role at Julius Baer. The firm functions as a multi-family office serving more than 150 Asian entrepreneurial families and institutions. No single family wealth source is disclosed; mandates cover discretionary and advisory portfolios. The firm allocates across private equity, hedge funds, real estate and private credit. Confirmed positions include Zenyum and Sleek. Direct co-investments and SPVs sit alongside fund-of-funds commitments. Geographic exposure covers Asia, North America and Oceania, with real estate holdings in Singapore, the United Kingdom and Australia. ESG integration applies across strategies. Assets under management stand at $1 billion. The firm maintains membership in the Family Office Association Singapore. No additional offices appear in public records. Service providers include iFAST Corporation for digital wealth management. No operational events from the last 24 months are documented in available sources. The Monetary Authority of Singapore Capital Markets Services licence permits the firm to offer discretionary management and advisory services to multiple families. This regulated structure separates it from purely internal single-family offices. Network ties from prior banking careers support deal sourcing and co-investor access.

## Sectors

- Private Equity
- Hedge Funds
- Real Estate
- Private Credit
- Digital Assets

## People

- Guan Seng Khoo — Co-Founder and CEO
- Tushar Gandhi — Co-Founder and Managing Director
- Tan Boon Keng — Director

## Questions

### Who runs investment decisions at Prime Asia Asset Management?

Guan Seng Khoo serves as Co-Founder and CEO. Tushar Gandhi serves as Co-Founder and Managing Director. Tan Boon Keng serves as Director. Decisions draw on their prior experience at Standard Chartered and Julius Baer.

### How does Prime Asia Asset Management source proprietary deal flow?

Sourcing relies on networks developed during the founders' tenures at Standard Chartered and Julius Baer. The firm also participates in the Family Office Association Singapore. Direct relationships with Asian entrepreneurial families generate additional opportunities.

### Is Prime Asia Asset Management structured as a single family office or does it operate more like a venture firm?

It operates as a multi-family office serving more than 150 families and institutions. Mandates include discretionary portfolios, advisory services and co-investments. The structure differs from a venture firm focused on early-stage control.

### Does Prime Asia Asset Management participate in fund commitments or only direct deals?

The firm uses both approaches. It commits to funds and executes direct co-investments through SPVs. Real estate holdings are held directly in Singapore, the United Kingdom and Australia.

### What investment stages does Prime Asia Asset Management typically target?

Stages span venture and growth equity through private equity and hedge fund strategies. Real estate focuses on income-producing and appreciation assets. Digital assets and private credit appear in the mix.

## Related profiles

- [LEON Family Office](https://altss.com/profile/leon-family-office)
- [Satovsky Asset Management](https://altss.com/profile/satovsky-asset-management)

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Last updated: 2026-08-10T15:54:10.904Z

Canonical page: https://altss.com/profile/prime-asia-asset-management

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