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Prime Capital Financial
Prime Capital Financial is an SEC-registered investment adviser in Overland Park, Kansas, registered since 2017. The firm manages $39.1 billion in assets, with...
Prime Capital Financial
Prime Capital Financial is an SEC-registered investment adviser in Overland Park, Kansas, registered since 2017. The firm manages $39.1 billion in assets, with $19.6 billion on a discretionary basis. It has 446 employees and 266 investment advisers.
General information
Firm type
Bank / Wealth / Trust
Year founded
1998
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Overland Park
Corporate office
Overland Park, KS, United States
Principals
Glenn Spencer
CEO
Scott Colangelo
President
Sector focus
Frequently asked questions
How does Prime Capital Financial originate its private-market investments?
The firm sources deals primarily through relationships with corporate retirement plan sponsors and their advisors, not through the traditional private-bank or wirehouse channel. This ERISA-adjacent origination model means every investment is evaluated for fee transparency and liquidity terms that plan fiduciaries can defend. The firm concentrates on direct real estate acquisitions and middle-market private credit, where physical underwriting and local-market knowledge in the Midwest and Sun Belt provide an advantage.
Is Prime Capital Financial a single family office?
No. Prime Capital Financial is an asset manager and registered investment advisor, not a family office. It serves corporate retirement plans and individual wealth-management clients. The firm does not manage a single family's fortune.
What role do retirement plans play in Prime Capital Financial's business?
Corporate 401(k) and similar defined-contribution plans are the firm's foundational client base. Prime Capital began as a retirement-plan advisor in 1998, educating employees and advising plan sponsors. The firm later added private-market strategies to serve the demand from plan sponsors for non-correlated assets within retirement portfolios.
Does Prime Capital Financial invest through funds or only direct deals?
The firm uses both structures depending on the asset class. Real estate investments are primarily direct acquisitions of multifamily, industrial, and self-storage properties. Private credit exposure is often gained through co-investments alongside specialty finance managers. The firm does not publicly disclose whether it manages commingled funds or operates exclusively through separate accounts.
Where does Prime Capital Financial concentrate its real estate investments geographically?
The firm focuses on the Sun Belt and Midwest, where its Overland Park-based team can underwrite properties directly. Target markets include states with population and employment growth that supports multifamily and industrial demand. The firm has not disclosed specific hold periods or exit strategies.
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