# Prime Capital Financial

Prime Capital Financial is a Bank / Wealth / Trust based in Overland Park, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Overland Park, United States
- **Region:** North America
- **Address:** Overland Park, KS, United States
- **Founded:** 1998
- **Assets under management:** Undisclosed
- **Website:** primefinancial.com
- **LinkedIn:** https://www.linkedin.com/company/sodshop

## Regulatory record

- **CRD number:** 288712
- **SEC file number:** 801-110709
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/288712

## About

Prime Capital Financial is an SEC-registered investment adviser in Overland Park, Kansas, registered since 2017. The firm manages $39.1 billion in assets, with $19.6 billion on a discretionary basis. It has 460 employees and 266 investment advisers.

## Sectors

- Wealth Management
- Real Estate
- Private Credit

## People

- Glenn Spencer — CEO
- Scott Colangelo — President

## Questions

### How does Prime Capital Financial originate its private-market investments?

The firm sources deals primarily through relationships with corporate retirement plan sponsors and their advisors, not through the traditional private-bank or wirehouse channel. This ERISA-adjacent origination model means every investment is evaluated for fee transparency and liquidity terms that plan fiduciaries can defend. The firm concentrates on direct real estate acquisitions and middle-market private credit, where physical underwriting and local-market knowledge in the Midwest and Sun Belt provide an advantage.

### What role do retirement plans play in Prime Capital Financial's business?

Corporate 401(k) and similar defined-contribution plans are the firm's foundational client base. Prime Capital began as a retirement-plan advisor in 1998, educating employees and advising plan sponsors. The firm later added private-market strategies to serve the demand from plan sponsors for non-correlated assets within retirement portfolios.

### Does Prime Capital Financial invest through funds or only direct deals?

The firm uses both structures depending on the asset class. Real estate investments are primarily direct acquisitions of multifamily, industrial, and self-storage properties. Private credit exposure is often gained through co-investments alongside specialty finance managers. The firm does not publicly disclose whether it manages commingled funds or operates exclusively through separate accounts.

### Where does Prime Capital Financial concentrate its real estate investments geographically?

The firm focuses on the Sun Belt and Midwest, where its Overland Park-based team can underwrite properties directly. Target markets include states with population and employment growth that supports multifamily and industrial demand. The firm has not disclosed specific hold periods or exit strategies.

## Related profiles

- [Prima AFP](https://altss.com/profile/prima-afp)
- [Primerica Advisors](https://altss.com/profile/primerica-advisors)

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Last updated: 2026-06-03T20:00:00.000Z

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