# Prime Capital Management

Prime Capital Management is an Asset Manager based in Hong Kong, Hong Kong.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Hong Kong, Hong Kong
- **Region:** Asia
- **Address:** Hong Kong
- **Founded:** 1995
- **Assets under management:** Undisclosed
- **Website:** primecapmgmt.com

## Regulatory record

- **CRD number:** 138987
- **SEC file number:** 802-131238
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/138987

## About

PRIME CAPITAL MANAGEMENT COMPANY LIMITED is an exempt reporting adviser in HONG KONG. It is based there.

## Sectors

- Hedge Funds
- Asia

## People

- Tony H. You — Chief Investment Officer

## Questions

### Who runs investment decisions at Prime Capital Management?

Chief Investment Officer Tony H. You runs the investment process and has done so since founding the firm in 1995. He makes the final call on all portfolio positions within the concentrated long/short equity mandate. The firm does not operate a multi-manager platform or delegate authority to sector heads.

### How does Prime Capital source investment ideas?

Prime Capital relies on proprietary research and direct company engagement across Asia. The investment team conducts its own channel checks and management interviews rather than depending on sell-side research. This approach was unusual when the firm launched in 1995 and remains a differentiating factor, particularly for accessing Chinese enterprises where local relationships matter.

### Does Prime Capital disclose its AUM or fund performance?

No. Prime Capital does not publicly report its assets under management, fund-level returns, or total team size. The firm has maintained a deliberately low public profile throughout its three-decade history, disclosing information only to existing and prospective limited partners through private channels.

### What geographies does Prime Capital invest in?

The firm invests primarily across Greater China — including mainland China, Hong Kong, and Taiwan — as well as Korea, Japan, and Southeast Asian markets. China-related positions have historically represented a significant portion of the portfolio given the team's Hong Kong base and its early focus on Chinese equities.

### How has Prime Capital survived multiple market cycles since 1995?

The firm's longevity traces to a conservative approach to leverage and a flexible net-exposure mandate that allows it to reduce risk materially during downturns. While many Asia-focused hedge funds that launched in the 1990s closed, converted to family offices, or sold to larger platforms, Prime Capital maintained its independent structure and single-manager model through the 1997 Asian Financial Crisis, the 2008 global financial crisis, and multiple China drawdowns.

## Related profiles

- [Paul Fair Associates](https://altss.com/profile/paul-fair-associates-llc)
- [Emstone Advisers](https://altss.com/profile/emstone-advisers-llc)

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Last updated: 2026-08-14T12:30:00.000Z

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