# PRIME SET MANAGEMENT

PRIME SET MANAGEMENT is a RIA based in San Francisco, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** Los Angeles, CA, United States
- **Founded:** 2018
- **Assets under management:** $1B - $5B (Altss estimate)
- **Website:** primesetmanagement.com

## Regulatory record

- **CRD number:** 330806
- **SEC file number:** 802-131917
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/330806

## About

PrimeSet is a group of senior engineers, engineering leaders and experienced operators in product, sales and marketing. They have created and scaled critical systems, important organizations, and popular open source software. They co-invest alongside top tier VCs and help founders with their network and expertise.

## Sectors

- Media & Entertainment
- Enterprise Software
- Consumer Tech

## People

- Bobby Murphy — Principal

## Questions

### Who runs investment decisions at Prime Set Management?

Bobby Murphy, Snap's co-founder and CTO, is the principal behind Prime Set Management and makes the ultimate investment decisions. The office is built around his personal capital and priorities rather than those of a multi-generational family or external clients. There is no publicly identified CIO or investment committee operating independently of Murphy.

### How does Prime Set source deal flow?

Prime Set sources investments primarily through Murphy's personal and professional network, which includes fellow technology founders, venture capitalists, and operators in the Los Angeles and Silicon Valley ecosystems. The office co-invests alongside established venture firms, gaining access to rounds through these relationships rather than pursuing a proprietary deal-sourcing engine or cold outreach.

## Related profiles

- [Swords Capital Management](https://altss.com/profile/swords-capital-management-llc)

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Last updated: 2026-08-11T15:07:49.000Z

Canonical page: https://altss.com/profile/prime-set-management-llc

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