Primer

Primer recruits, selects, and invests in startups twice a year through summer and winter batches. Each cohort goes through a six-month program that includes formal management education, follow-up investment support, and concludes with a demo day. Applications are processed through the firm's Apply page.

The firm states three core values: authenticity over talent, principle over experience, and a commitment to people over capital. It also describes its mission as discovering entrepreneurial individuals, providing opportunities to tackle large challenges, and helping them succeed. The website frames Primer as a training company first.

Primer targets early-stage companies, explicitly covering seed and start-up phases. Its acceleration model is designed for ventures that can benefit from a structured, six-month educational and operational support program before reaching later-stage capital.

Primer operates as a startup accelerator and bills itself as Korea's first such institution, launched in 2010. While it invests capital into its selected batches, its public-facing identity is built around education, mentorship, and batch-based programming, not asset management.

Primer is headquartered in Seoul, South Korea. The publicly available information indicates a domestic focus aligned with its role in building the Korean startup ecosystem, though specific geographic investment mandates are not disclosed.