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Primera Capital
We partner with entrepreneurs to build enduring technology companies that leverage our global network, hands-on operational experience, and visionary market...
Primera Capital
We partner with entrepreneurs to build enduring technology companies that leverage our global network, hands-on operational experience, and visionary market insight.
General information
Firm type
Private Equity
Year founded
2007
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Oakland
Corporate office
555 12th Street, Suite 910, Oakland, CA 94607, United States
Principals
Charles Philips
Advisor
Mohan Gyani
Advisor
Sharam Sasson
Advisor
Bill Hague
Advisor
Diane Greene
Advisor
Michael Cline
Advisor
Sector focus
Frequently asked questions
How is Primera Capital's fund structured differently from a typical venture capital firm?
Primera Capital describes its $100 million fund as having complete flexibility in deployment, without the obligation to return capital to limited partners on a fund-lifetime-oriented basis. This suggests a structure more akin to an evergreen or extended-life vehicle than a standard 10-year closed-end fund, though the exact legal mechanics and LP composition are not publicly detailed.
Who leads investment decisions at Primera Capital?
The firm does not publicly name its investment committee or managing partners on its website. Its 'Team' page solely lists a group of six advisors — including Charles Philips, Diane Greene, and Mohan Gyani — who guide strategy, but the individuals executing day-to-day investment decisions and holding GP-level authority are not disclosed.
What is Primera Capital's geographic investment footprint?
According to its website, Primera Capital partners with entrepreneurs in the San Francisco Bay Area, New York, Los Angeles, Canada, Israel, India, and France. This list spans three continents and suggests a capacity for early-stage deal flow in major North American, Middle Eastern, and South Asian startup hubs.
Which portfolio companies has Primera Capital publicly disclosed?
The firm's website lists past investments in VMware, which was acquired by EMC; Chegg, a publicly traded education technology company; and Fandango, which was acquired by Comcast. It does not publish a current portfolio list or indicate recent investment pace.
Does Primera Capital lead rounds or participate primarily as a co-investor?
Primera Capital does not specify on its website whether it acts as a lead investor, co-investor, or follow-on participant in funding rounds. Its self-description as 'sharpshooters' with a flexible capital base suggests a selective, potentially opportunistic rather than volume-driven deployment style.
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