Private Equity

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Primera Capital

We partner with entrepreneurs to build enduring technology companies that leverage our global network, hands-on operational experience, and visionary market...

Primera Capital logo

Primera Capital

We partner with entrepreneurs to build enduring technology companies that leverage our global network, hands-on operational experience, and visionary market insight.

General information

Firm type

Private Equity

Year founded

2007

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Oakland

Corporate office

555 12th Street, Suite 910, Oakland, CA 94607, United States

Principals

Charles Philips

Advisor

Mohan Gyani

Advisor

Sharam Sasson

Advisor

Bill Hague

Advisor

Diane Greene

Advisor

Michael Cline

Advisor

Sector focus

Enterprise SoftwareConsumer & RetailHealthcare ServicesCybersecurityE-commerceEducation

Frequently asked questions

How is Primera Capital's fund structured differently from a typical venture capital firm?

Primera Capital describes its $100 million fund as having complete flexibility in deployment, without the obligation to return capital to limited partners on a fund-lifetime-oriented basis. This suggests a structure more akin to an evergreen or extended-life vehicle than a standard 10-year closed-end fund, though the exact legal mechanics and LP composition are not publicly detailed.

Who leads investment decisions at Primera Capital?

The firm does not publicly name its investment committee or managing partners on its website. Its 'Team' page solely lists a group of six advisors — including Charles Philips, Diane Greene, and Mohan Gyani — who guide strategy, but the individuals executing day-to-day investment decisions and holding GP-level authority are not disclosed.

What is Primera Capital's geographic investment footprint?

According to its website, Primera Capital partners with entrepreneurs in the San Francisco Bay Area, New York, Los Angeles, Canada, Israel, India, and France. This list spans three continents and suggests a capacity for early-stage deal flow in major North American, Middle Eastern, and South Asian startup hubs.

Which portfolio companies has Primera Capital publicly disclosed?

The firm's website lists past investments in VMware, which was acquired by EMC; Chegg, a publicly traded education technology company; and Fandango, which was acquired by Comcast. It does not publish a current portfolio list or indicate recent investment pace.

Does Primera Capital lead rounds or participate primarily as a co-investor?

Primera Capital does not specify on its website whether it acts as a lead investor, co-investor, or follow-on participant in funding rounds. Its self-description as 'sharpshooters' with a flexible capital base suggests a selective, potentially opportunistic rather than volume-driven deployment style.

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