# Primetime Fitness

Primetime Fitness is an Asset Manager based in United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** United States
- **Region:** North America
- **Address:** United States
- **Assets under management:** Undisclosed
- **Website:** primetimefitness.com
- **LinkedIn:** https://www.linkedin.com/company/primetime-fitness

## Regulatory record

- **Reports private funds:** No

## About

Primetime Fitness is a company based in Frankfurt, Germany, founded in 2010. It was previously known as Great Lakes International. Primetime Fitness provides personal training, online training, and corporate fitness programs.

## Sectors

- Health & Wellness
- Consumer

## Questions

### What sectors does Primetime Fitness explicitly avoid?

Primetime Fitness stays within the consumer health and wellness vertical. It does not pursue investments in technology, energy, or financial services. The firm has no disclosed venture or minority investing program.

### How is Primetime Fitness structured for expansion?

The firm uses a roll-up acquisition strategy alongside organic openings. It targets existing independent gyms that are undercapitalized or facing succession issues, rebrands them under the Primetime Fitness banner, and integrates them into the central operating model.

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Last updated: 2026-06-03T20:00:00.000Z

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