# Primus Capital

Primus Capital is a Private Equity based in Atlanta, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Atlanta, United States
- **Region:** North America
- **Address:** 30100 Chagrin Boulevard Suite 203, Pepper Pike, OH 44124, United States
- **Founded:** 1983
- **Assets under management:** $800M (per the firm, 2025)
- **Website:** primuscapital.com
- **LinkedIn:** https://www.linkedin.com/company/primus-capital-finance

## Regulatory record

- **CRD number:** 156861
- **SEC file number:** 801-73471
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/156861

## About

Primus Capital is an SEC-registered investment adviser in Atlanta, GA, registered since 2012. The firm manages approximately $1.7 billion in regulatory assets. It has 19 employees and 18 investment advisers.

## Sectors

- Healthcare Services
- Healthcare IT
- Enterprise Software
- FinTech
- EdTech
- Human Capital Management
- Marketing Technology
- Infrastructure Technology
- Cybersecurity
- Vertical Software

## Offices

- Atlanta, GA, United States

## People

- Loyal Wilson — Managing Partner
- Aaron Davis — Managing Partner
- John de la Flor — Managing Director
- David Kaufman — Managing Director
- Philip Molner — Managing Director
- Michael Mufson — Managing Director
- Russell Wilson — Managing Director
- Christine Lord — Chief Financial Officer & Chief Compliance Officer

## Questions

### Who runs investment decisions at Primus Capital?

Managing Partners Loyal Wilson and Aaron Davis lead the firm's investment committee, drawing on a bench of five additional managing directors who each have formal backgrounds in strategy consulting, investment banking, or operations. Day-to-day deal execution and portfolio oversight are handled by this managing-director group, which the firm describes as having worked together across multiple funds.

### How is Primus Capital's ninth fund structured, and what is its current size?

Primus is currently investing out of its ninth committed vehicle, an $800 million fund (per the firm, 2025). The fund writes equity checks of $20 million to $100 million and targets enterprise values up to $250 million, with the ability to go larger when limited partners provide co-investment capital alongside the GP commitment.

### Does Primus pursue minority investments, control buyouts, or both?

Primus deliberately operates with a flexible mandate that includes minority recapitalizations, full management buyouts, secondary share purchases, and expansion-stage growth financings. This structural flexibility originated from the firm's early experience navigating founder- and family-owned businesses in the industrial Midwest and has carried into its current healthcare and software practice.

### What is Primus Capital's geographic footprint?

Primus invests primarily across the United States and Canada. The firm itself runs a dual-headquarters model with an investment office in Cleveland (Pepper Pike, Ohio) and a second office in Atlanta, Georgia, which anchors its Southeast coverage.

### Which sub-sectors does Primus explicitly target within software and healthcare?

The firm's own investment-criteria page names seven software sub-sectors: financial technology, education technology, human capital management, marketing technology, infrastructure technology, security, and vertical software. On the healthcare side, it specifically highlights healthcare information technology and healthcare services as its two focus areas.

### How does Primus Capital engage with portfolio company management teams post-investment?

Primus takes a board-level governance approach, with deal leads serving as active directors rather than passive observers. The firm describes making its collective partner resources and external network available to management for strategic analysis, add-on acquisition sourcing, and geographic-expansion planning, but explicitly states it does not run the companies day-to-day.

## Related profiles

- [Primrose Equity Partners](https://altss.com/profile/primrose-equity-partners)
- [Prince Financial Advisory](https://altss.com/profile/prince-financial-advisory)

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Last updated: 2026-07-06T00:37:18.969Z

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