# Princeton Equity Group

Princeton Equity Group is a Private Equity based in Princeton, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Princeton, United States
- **Region:** North America
- **Address:** 47 Hulfish Street, Suite 300, Princeton, NJ 08542, United States
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** princetonequity.com
- **LinkedIn:** https://www.linkedin.com/company/princeton-equity-group

## Regulatory record

- **CRD number:** 310405
- **SEC file number:** 801-121932
- **Registration status:** APPROVED
- **Latest Form ADV filing:** 2026-03-30T05:00:00.000Z
- **Reports private funds:** Yes
- **Private funds reported:** 0
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/310405

## About

Princeton Equity Group is an SEC-registered investment adviser in Princeton, NJ, registered since 2021. The firm manages approximately $1.7 billion in regulatory assets. It has 25 employees and 21 investment advisers.

## Sectors

- Consumer Services
- Healthcare Services
- Business Services

## Offices

- Dallas, TX, United States

## Questions

### What is Princeton Equity Group's investment focus?

Princeton invests exclusively in franchisor and multi-location business models across consumer services, healthcare, and business services. The firm targets companies with proven unit economics and aims to scale them nationally through operational support and growth capital. It does not pursue minority positions or passive investments.

### How does Princeton Equity Group support its portfolio companies operationally?

The firm operates a dedicated value creation arm called GrowthEdge, which embeds operating resources directly into portfolio companies. GrowthEdge team members can serve as interim executives, working alongside existing management to build infrastructure for national scaling. The model is designed to accelerate growth while preserving founder-led cultures.

### How many deals does Princeton Equity Group do per year?

Princeton describes itself as highly selective, partnering with only a few companies each year. The firm emphasizes a low-volume, high-conviction deployment model that allows deep engagement with each portfolio company. Exact annual deal counts are not publicly disclosed.

### Where are Princeton Equity Group's offices located?

The firm maintains its headquarters at 47 Hulfish Street in Princeton, New Jersey, and a secondary office at 2601 Olive Street in Dallas, Texas. The dual presence puts the team near both Northeast and Sunbelt business networks.

### What is Princeton Equity Group's relationship with Princeton Ventures?

Princeton Equity Group's firm history traces back to a predecessor entity called Princeton Ventures, as disclosed in footnotes on its website. The current firm operates under the Princeton Equity Group brand and focuses its mandate entirely on franchisor and multi-location services investments.

## Related profiles

- [Princeton BioPharma Capital Partners](https://altss.com/profile/princeton-biopharma-capital-partners)
- [Princeton Fund Advisors](https://altss.com/profile/princeton-fund-advisors)

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Last updated: 2026-06-03T20:00:00.000Z

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