Principal Asset Management AG Overview

General Information

Principal Asset Management AG is a multi-family office headquartered in Vaduz, Liechtenstein. Founded in 1989, the owner-managed firm advises European entrepreneurial families on portfolio management, consolidated reporting and private market allocations from its Liechtenstein and FINMA-supervised Zurich hubs, giving clients EU/EEA and Swiss market access. Majority partner leadership aligns interests as the team integrates manager selection, risk oversight and administrative coordination—provides independent, long-term wealth structuring and executive family office services.