# Principal Asset Management (Asia)

Principal Asset Management (Asia) is an Asset Manager based in Wanchai, China.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Wanchai, China
- **Region:** Asia
- **Address:** Hong Kong, China
- **Assets under management:** Undisclosed
- **Website:** principal.com
- **LinkedIn:** https://www.linkedin.com/company/principalhongkong

## Regulatory record

- **CRD number:** 322390
- **SEC file number:** 801-126155
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/322390

## About

PRINCIPAL ASSET MANAGEMENT (ASIA) is an SEC-registered investment adviser in WANCHAI, registered since 2022. The firm manages $14.4 billion in assets, with $13.6 billion managed on a discretionary basis. It has 39 employees and 30 investment advisers.

## Sectors

- Real Estate
- Private Credit
- Infrastructure
- Fixed Income
- Equities

## People

- Dan Hou — Head of Asia ex-Japan, Principal Asset Management
- Sharon Koo — Chief Operating Officer, Asia

## Questions

### Who runs investment decisions at Principal Asset Management (Asia)?

Dan Hou serves as Head of Asia ex-Japan, overseeing the firm's investment and distribution activities across the region (per AsianInvestor, 2023). Investment decisions are made by regional sector heads for real estate, private credit, and public markets, with final oversight from the global investment committee at Principal Financial Group's headquarters in Des Moines, Iowa.

### How does Principal Asset Management source proprietary deal flow in Asia?

The firm leverages Principal Financial Group's insurance general account, which provides a $1T+ balance sheet and long-dated liabilities. This allows the Asia arm to co-invest directly with institutional partners and access deal flow from Principal's global network of fund managers and operating companies (per Infrastructure Investor, 2022).

### Which sectors does Principal Asset Management (Asia) explicitly avoid?

The firm avoids direct venture capital, early-stage technology startups, cryptocurrencies, and speculative natural resource exploration. Its private market focus is limited to real estate, infrastructure, and private credit—not private equity—per the firm's stated investment policies.

### Does Principal Asset Management (Asia) participate in fund commitments or only direct deals?

The firm uses both approaches. It commits to third-party private market funds—particularly in real estate and infrastructure—and also makes direct co-investments alongside those fund managers. The balance between the two varies by asset class and market (per the parent firm's annual report).

### What is the relationship between Principal Asset Management (Asia) and Principal Financial Group's insurance operations?

Principal Asset Management (Asia) manages assets on behalf of Principal's Asia-based insurance subsidiaries, as well as for external institutional investors. This relationship provides the asset manager with a stable base of insurance general account capital, enabling it to take a long-term approach to illiquid assets.

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Last updated: 2026-06-03T20:00:00.000Z

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