# Principal Financial Group

Principal Financial Group is an Asset Manager based in Des Moines, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Des Moines, United States
- **Region:** North America
- **Address:** Des Moines, IA, United States
- **Founded:** 1879
- **Assets under management:** Undisclosed
- **Website:** principal.com
- **LinkedIn:** https://www.linkedin.com/company/principal-financial-group

## Regulatory record

- **Reports private funds:** No

## About

Principal Financial Group provides retirement, investments, and insurance. The firm helps individuals, businesses, and their employees build, protect, and advance their financial well-being. It has a diverse, global workforce of corporate employees, financial professionals, and contractors, and has been around for more than 140 years.

## Sectors

- Real Estate
- Private Credit
- Hedge Funds
- Infrastructure

## People

- Dan Houston — Chairman, President and CEO
- Deanna Strable — President and Chief Operating Officer
- Kamal Bhatia — President and Chief Executive Officer of Principal Asset Management

## Questions

### Who runs investment decisions at Principal Asset Management?

Kamal Bhatia was appointed President and CEO of Principal Asset Management in 2023. He oversees the multi-boutique structure that includes Principal Real Estate Investors, Principal Alternative Credit, and Liongate Capital Management. Investment decisions are delegated to the CIOs of each underlying boutique, with Bhatia responsible for capital allocation and strategic direction across the platform.

### How does Principal's insurance legacy affect its investment posture?

Principal's general account—the pool of assets backing its insurance policyholder obligations—provides a permanent, long-duration capital base that funds a substantial portion of its investment activity. This captive capital source allows Principal to hold illiquid assets like direct real estate and private credit through market cycles, while the retirement plan administration business delivers a recurring, uncorrelated fee stream that reduces earnings volatility relative to pure-play asset managers.

### What is Principal's known posture on co-investments alongside external GPs?

Principal primarily invests through its in-house boutiques rather than as a fund-of-funds allocator to external GPs, but it regularly partners with other institutional investors on large real estate and infrastructure deals. The firm's private credit arm co-invests alongside other direct lenders in middle-market transactions. For its defined-contribution retirement clients, Principal acts as a plan fiduciary selecting external funds, a role structurally separate from its proprietary asset management activities.

### Which asset classes does Principal explicitly avoid?

Principal's retirement and insurance-centric mandate has historically kept it away from technology venture capital and early-stage growth equity, asset classes poorly matched to its liability-driven capital base. The firm does not operate a dedicated venture arm and has not participated in cryptocurrency or tokenized-asset strategies, reflecting its regulated insurance entity structure and conservative institutional client base.

### How is Principal Financial Group governed post-demutualization?

Principal is a publicly traded company listed on the NYSE under the ticker PFG, governed by a shareholder-elected board of directors. CEO Dan Houston serves as Chairman, and the firm operates with a conventional C-corp structure subject to SEC reporting requirements, SEC-registered investment adviser oversight, and insurance holding company regulation in Iowa. This contrasts with its pre-2001 structure as a mutual insurance company owned by policyholders.

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Last updated: 2026-08-11T15:07:49.000Z

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