# Principal Securities

Principal Securities is a Bank / Wealth / Trust based in Des Moines, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Des Moines, United States
- **Region:** North America
- **Address:** Des Moines, IA, United States
- **Founded:** 1997
- **Assets under management:** Undisclosed
- **Website:** principalsecurities.com

## Regulatory record

- **CRD number:** 1137
- **SEC file number:** 801-54949
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/1137

## About

Principal Securities is an SEC-registered investment adviser in Des Moines, IA, registered since 1997. The firm manages $17.0 billion in assets, with $14.1 billion on a discretionary basis. It has 1464 employees and 1464 investment advisers.

## Questions

### Does Principal Securities offer a discretionary managed account platform?

Yes, the firm offers a wrap-fee discretionary program called Principal Advised Services. Through it, clients can access model portfolios built with proprietary Principal funds as well as third-party strategies. Advisors using the program are required to follow the firm's documented suitability and best-interest processes.

### What investment products does Principal Securities primarily distribute?

The core menu includes the Principal family of mutual funds, Principal variable annuities, and retirement-plan products. Advisors also have access to third-party mutual funds, exchange-traded funds, equities, fixed income, and alternative investments. The platform uses Pershing as its clearing firm for brokerage accounts.

### How does Principal Securities handle 401(k) rollover recommendations?

Given the parent's position as one of the largest US retirement-plan recordkeepers, rollover recommendations from Principal-administered plans to Principal Securities advisory or brokerage accounts have drawn regulatory scrutiny. The firm has enhanced its supervision and disclosure framework in response to SEC and FINRA guidance on conflicts of interest in rollover advice.

### Who are the typical users of Principal Securities?

The firm serves both mass-affluent retail clients and high-net-worth individuals, often those who first engage with Principal through a workplace retirement plan. Its advisor force includes career agents of Principal Life Insurance Company as well as independent financial professionals affiliated through the broker-dealer.

## Related profiles

- [Principal Life Insurance Company](https://altss.com/profile/principal-life-insurance-company)
- [Principle Wealth](https://altss.com/profile/principle-wealth)

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Last updated: 2026-06-03T20:00:00.000Z

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