Priority Tech Ventures

Deal flow originates largely through Priority Technology Holdings’ existing merchant and ISO relationships, which surface emerging payments and banking-technology companies that are integrating with or distributing Priority’s processing and acquiring solutions. The investment team also identifies targets through fintech operating networks, as its leadership previously founded, scaled, and sold companies in the payments sector.

Priority Tech Ventures uses three structures: growth equity, venture debt through the Priority Finance Hybrid Fund (secured by recurring net revenue), and a strategic investment-partnership track that bundles capital with access to Priority’s technology infrastructure, sales channels, and operational teams.

It functions as a corporate venture and strategic investments arm of Priority Technology Holdings, Inc., a publicly traded company. It is not a single-family office. The unit deploys the parent company’s balance sheet, technology, and operational resources into external startups rather than managing a family’s wealth.

Its investment mandate centers on companies where payments or banking technology is a core part of the value chain. The firm’s website and leadership bios highlight fintech, AI, and insurtech as areas of work, with portfolio evidence across payroll-and-benefits, merchant point-of-sale, and digital payments infrastructure.

Priority acquired Plastiq in 2023. Plastiq’s founder, Eliot Buchanan, subsequently joined Priority Tech Ventures as President in 2024 to lead investment operations and portfolio support for early- to late-stage fintech companies. This move integrated Plastiq’s entrepreneurial and payables expertise directly into the investment team (per the firm, 2024).

Yes. Leadership roles described on the firm’s website include board membership, direct advisory support to founders, and operational partnership — covering wide-ranging topics from early-stage strategic planning to payment-stack integration and go-to-market execution.

No dedicated public portfolio page is available. The firm’s website confirms a handful of portfolio companies through testimonials — Rollfi, MX Build, and Ovvi POS — but the full portfolio has not been disclosed publicly.