# Priority Tech Ventures

Priority Tech Ventures is a Venture Capital based in San Francisco, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** United States
- **Assets under management:** Undisclosed
- **Website:** prioritytechventures.com
- **LinkedIn:** linkedin.com/company/priority-tech-inc

## Regulatory record

- **Reports private funds:** No

## About

Priority Tech Ventures is a San Francisco-based firm that accelerates payment technology companies within the fintech sector. It provides technology infrastructure, operations, sales, and financial resources to early-stage companies. Priority Tech Ventures offers technology support, operational guidance, sales strategy resources, and financing options such as debt and equity.

## Sectors

- FinTech
- InsurTech
- AI/ML
- Enterprise Software

## People

- Tom Priore (executive leadership, founder) — Founder
- Eliot Buchanan (joined as President in 2024) — President
- head of strategy (name undisclosed) — Head of Strategy
- head of operations (name undisclosed) — Head of Operations
- Executive Vice President & Chief Accounting Officer (name undisclosed) — EVP & Chief Accounting Officer, Priority Technology Holdings, Inc.

## Questions

### How does Priority Tech Ventures source proprietary deal flow?

Deal flow originates largely through Priority Technology Holdings’ existing merchant and ISO relationships, which surface emerging payments and banking-technology companies that are integrating with or distributing Priority’s processing and acquiring solutions. The investment team also identifies targets through fintech operating networks, as its leadership previously founded, scaled, and sold companies in the payments sector.

### What investment structures does the firm use?

Priority Tech Ventures uses three structures: growth equity, venture debt through the Priority Finance Hybrid Fund (secured by recurring net revenue), and a strategic investment-partnership track that bundles capital with access to Priority’s technology infrastructure, sales channels, and operational teams.

### Which sectors does the firm explicitly target?

Its investment mandate centers on companies where payments or banking technology is a core part of the value chain. The firm’s website and leadership bios highlight fintech, AI, and insurtech as areas of work, with portfolio evidence across payroll-and-benefits, merchant point-of-sale, and digital payments infrastructure.

### What happened with Priority’s acquisition of Plastiq and how does it relate to the venture unit?

Priority acquired Plastiq in 2023. Plastiq’s founder, Eliot Buchanan, subsequently joined Priority Tech Ventures as President in 2024 to lead investment operations and portfolio support for early- to late-stage fintech companies. This move integrated Plastiq’s entrepreneurial and payables expertise directly into the investment team (per the firm, 2024).

### Does the firm take board seats or advise portfolio companies?

Yes. Leadership roles described on the firm’s website include board membership, direct advisory support to founders, and operational partnership — covering wide-ranging topics from early-stage strategic planning to payment-stack integration and go-to-market execution.

### Is the portfolio list public?

No dedicated public portfolio page is available. The firm’s website confirms a handful of portfolio companies through testimonials — Rollfi, MX Build, and Ovvi POS — but the full portfolio has not been disclosed publicly.

## Related profiles

- [Priori-T Capital](https://altss.com/profile/priori-t-capital)
- [Prio Wealth](https://altss.com/profile/prio-wealth)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/priority-tech-ventures

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology