# Priority Technology Holdings

Priority Technology Holdings is an Asset Manager based in Alpharetta, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Alpharetta, United States
- **Region:** North America
- **Address:** Alpharetta, GA, United States
- **Assets under management:** Undisclosed
- **Website:** prioritycommerce.com

## Regulatory record

- **Reports private funds:** No

## About

Priority Technology Holdings provides merchant acquiring and commercial payment solutions to its merchant network and distribution partners.

## Sectors

- FinTech

## Questions

### How does Priority Technology Holdings source its acquisitions?

Priority targets payments companies with existing merchant portfolios, integrated software vendor relationships, and processing infrastructure that can be absorbed into its operating platform. The July 2023 acquisition of Plastiq's B2B payments assets out of bankruptcy is a representative example of the firm pursuing distressed or carve-out opportunities to augment existing capabilities (per PR Newswire, July 2023).

### Does Priority Technology Holdings accept outside investor capital?

Priority has historically funded acquisitions and organic growth through operating cash flows and debt facilities carried at the corporate level. The firm does not publicly market a dedicated fund vehicle or accept discretionary allocations from institutional limited partners.

### What is the geographic scope of Priority's payment processing volume?

All known processing volume and merchant relationships are concentrated in the United States. Priority has not disclosed acquiring licenses, processing partnerships, or merchant portfolios in Europe, Asia, or Latin America, making it a domestic infrastructure operator.

### How does the Plastiq acquisition change Priority's product mix?

Adding Plastiq's automated accounts payable and working capital assets allows Priority Enterprise to sit deeper in corporate treasury workflows — handling supplier payment initiation, payment method optimization, and reconciliation — rather than remaining confined to the front end of the transaction. This shifts a portion of Priority's volume from merchant discount revenue to platform subscription and interchange-adjacent fee streams.

## Related profiles

- [Hampton Financial](https://altss.com/profile/hampton-financial-corporation)
- [Maverick Ventures](https://altss.com/profile/maverick)

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Last updated: 2026-06-03T20:00:00.000Z

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