Bank / Wealth / TrustRIA · CRD 111905SEC-Registered

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Private Portfolios

Private Portfolios was founded in 1984 as a California-based registered investment advisor. Managing Partners Bob Binn and Dan Binn lead the practice, joined...

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Private Portfolios

Private Portfolios was founded in 1984 as a California-based registered investment advisor. Managing Partners Bob Binn and Dan Binn lead the practice, joined by Financial Advisor Mark Flowers, a CERTIFIED FINANCIAL PLANNER™. The firm holds itself out as an independent fiduciary, serving individuals, high-net-worth families, and various entities from a single office in downtown San Mateo. The firm provides financial planning, investment management, and broader wealth-management services. Asset allocation and security selection are handled internally, with strategies customized to each client's goals and risk tolerance. Geography remains tightly focused on the Bay Area, where the team meets clients face-to-face and manages long-term advisory relationships. No fund commitments, co-investments, or direct-deal activity is publicly disclosed. The practice is deliberately compact: three named professionals work from the San Mateo headquarters at 424 North San Mateo Drive. No branch offices or adjacent vehicles — such as philanthropic foundations, real-estate arms, or operating companies — appear in public filings or on the firm's website. Recent operational activity is not publicly documented, reflecting a firm that has maintained the same core team and service model without structural changes. What distinguishes Private Portfolios is its strict, decades-long focus on personal planning for a concentrated local client base. The Binn family partnership structure — two managing partners with shared ownership — keeps decision-making close and succession informal, a model that prioritizes relationship continuity over asset-gathering scale.

General information

Firm type

Bank / Wealth / Trust

Year founded

1984

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Mateo

Corporate office

424 North San Mateo Drive, Suite 200, San Mateo, CA 94401, United States

Principals

Bob Binn

Managing Partner

Dan Binn

Managing Partner

Mark Flowers

Financial Advisor

Frequently asked questions

Who makes investment decisions at Private Portfolios?

Managing Partners Bob Binn and Dan Binn, together with Financial Advisor Mark Flowers, collaborate on client portfolios. The firm does not employ a separate chief investment officer or investment committee, so decisions are made within this compact team structure.

How does Private Portfolios source and manage client assets?

The firm operates entirely from its San Mateo office, relying on personal relationships and local referrals. Assets are managed on a discretionary basis through individually tailored portfolios, with no public record of pooled funds, fund-of-funds commitments, or external manager allocations.

Is Private Portfolios a single-family office or a multi-family office?

Private Portfolios is structured as an independent registered investment advisor, not a family office. It serves multiple unrelated clients — individuals, high-net-worth households, and entities — but does not brand itself as a multi-family office.

Does Private Portfolios invest directly in private companies or real estate?

There is no public evidence of direct private-company or direct real-estate investing. The firm's disclosed focus is financial planning and public-market portfolio management for its wealth-management clients.

What is the scale of Private Portfolios?

AUM is not publicly disclosed. Three professionals serve the client base, and the firm maintains one office, suggesting a boutique advisory rather than a large institutional platform.

What is the ownership structure of Private Portfolios?

The firm does not disclose ownership percentages, but the website lists Bob Binn and Dan Binn as the two managing partners. Mark Flowers appears as a financial advisor, implying the two Binns hold partnership control.

Does Private Portfolios have a philanthropic or foundation arm?

No philanthropic foundation, donor-advised fund program, or charitable trust is disclosed in connection with the firm.

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