# Priveq Investment

Priveq Investment is a Private Equity based in Stockholm, Sweden.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Stockholm, Sweden
- **Region:** Europe
- **Address:** Kungsgatan 24, Stockholm, Sweden
- **Founded:** 1983
- **Assets under management:** $1B - $5B (Altss estimate)
- **Website:** www.priveq.se
- **LinkedIn:** https://www.linkedin.com/company/priveq-investment

## Regulatory record

- **Reports private funds:** No

## About

Priveq Investment is a private equity firm based in Stockholm, Sweden. It invests in unlisted growth companies with revenues exceeding 100 million SEK, typically with profitable growth. The firm offers capital and expertise to support expansion, integrating its ownership skills with the operational capabilities of entrepreneurs and management teams.

## Sectors

- Industrial Tech
- Enterprise Software
- Healthcare Services
- Media & Entertainment
- Luxury

## Offices

- Finland
- Norway
- Denmark

## People

- Louise Nilsson — Partner & CEO
- Magnus Hardmeier — Partner & Founding Partner
- Henrik Westfeldt — Partner & Founding Partner
- Mats Hjerpe — Partner & Investment Manager
- Senai Ayob — Partner & Investment Manager
- Johanna Svensson — Partner & Investment Manager

## Questions

### Who runs investment decisions at Priveq?

Priveq is led by CEO Louise Nilsson, who joined the firm at its 1998 independence and has overseen investments including Carmel Pharma, CSAM Health, and Hemtex. Investment decisions are made by a partnership comprising Nilsson, founding partners Magnus Hardmeier and Henrik Westfeldt, and senior partners Mats Hjerpe, Senai Ayob, and Johanna Svensson. Each partner holds board representation across a subset of portfolio companies.

### How does Priveq source its deals?

Priveq sources deals primarily through its four-decade network of sector-specialist industrial advisors and management teams in the Nordic region. The firm states it is agnostic on sector but targets profitable growth companies with strong market positions and competent management. It does not operate a proprietary sourcing platform or formal intermediary network but emphasizes long-standing relationships built across 140 portfolio-company investments.

### Does Priveq participate in fund commitments or only direct deals?

Priveq is a direct investor only; it does not allocate to external private equity funds. The firm raises capital from Nordic and international institutional investors for its own fund vehicles, with the current Priveq Investment VII totaling SEK 3 billion, and deploys that capital exclusively into majority or significant minority equity positions in Nordic growth companies.

### What investment stages does Priveq typically target?

Priveq targets expansion- and late-stage growth buyouts, focusing on companies with minimum revenues of SEK 100 million and demonstrable profitability. It does not invest in venture-stage or pre-profit businesses. The firm's typical entry point is a generation change, a new product launch, or a geographic expansion into new markets.

### Which sectors does Priveq explicitly avoid?

Priveq does not publish an exclusion list, but its sector-agnostic mandate steers it toward companies with stable profitability rather than speculative technology or early-stage life sciences. The portfolio is concentrated in industrial technology, healthcare services, consumer goods, and software, with no known exposure to extractive industries, defense, or pure-play biotech.

## Related profiles

- [PRIVEQ Capital Funds](https://altss.com/profile/priveq-capital-funds)
- [Privet Capital](https://altss.com/profile/privet-capital)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/priveq-investment

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