Proactive Planning Wealth Advisory

Proactive Planning Wealth Advisory

Proactive Planning Wealth Advisory was established in 2024 as a registered investment adviser in Overland Park, Kansas. The firm entered the market in the aftermath of the 2023 regional-bank failures, a period that triggered a notable migration of advisor talent and client assets toward independent fiduciary structures. Its formation reflects a recurring pattern: experienced advisors leaving platform firms to build lean, planning-led practices in suburban markets with strong household-wealth density. The Overland Park location places it inside the broader Kansas City metro, a region with a mature base of corporate executives, business owners, and retiree households — all typical clients for a start-up RIA. The firm delivers a standard RIA service stack: comprehensive financial planning, investment policy design, portfolio construction, and ongoing discretionary management. It targets individuals and high-net-worth households, though no minimum asset threshold is publicly stated, which is common for start-up RIAs building early AUM through broad planning relationships rather than institutional mandates. Asset-class coverage is not publicly detailed, but its discretionary mandate typically involves constructing portfolios using individual equities, bonds, ETFs, and mutual funds — a model that serves the mass-affluent to lower-HNW segment effectively. Geographic reach concentrates on the Kansas City metro and surrounding Midwestern communities, where proximity-based trust still drives advisory selection. As a 2024-launched firm, Proactive Planning Wealth Advisory operates at a scale typical of a solo or small-partnership RIA, likely under $100 million in regulatory assets under management given its recency. It has not disclosed team size, additional offices, or affiliated vehicles such as a tax practice or family-office services arm. The firm does not appear in SEC filings as a large adviser, consistent with a sub-$100 million AUM profile operating under state registration. For context, the majority of new RIAs reach the $100 million SEC-registration threshold after three to five years, if they reach it at all. May 2024: The firm launched operations in Overland Park, Kansas, beginning the build of an RIA book in the Kansas City metro (per public record). Structurally, Proactive Planning Wealth Advisory represents the classic RIA start-up path: a fiduciary shop without proprietary products or broker-dealer affiliation, competing on planning depth rather than brand or investment-product manufacturing. Its independence is its structural differentiator relative to the wirehouses and bank-owned advisory arms that dominate the Kansas City wealth market. The firm's long-term posture will depend on whether it stays solo, merges into a larger RIA aggregator, or builds toward multi-advisor scale — a fork that defines the first decade of most RIA foundations.