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Producement
From concept to Company. We help founders build product fast. Our mission at Producement is to build successful startups while being their shareholders.
Producement
From concept to Company. We help founders build product fast. Our mission at Producement is to build successful startups while being their shareholders.
General information
Firm type
Private Equity
Year founded
2017
AUM
Undisclosed
Location
Region
Europe
Country
Estonia
City
Tallinn
Corporate office
Pärnu mnt 20, 10141 Tallinn, Estonia
Sector focus
Frequently asked questions
How does Producement structure its investments?
Producement uses a sweat-equity model: it embeds product engineers inside early-stage startups, taking minimal cash compensation and converting its labor into equity. The firm works through a five-step process that starts with founder vetting and ends with the startup operating independently. This means Producement’s return is entirely tied to portfolio outcomes rather than fees.
What engineering services does Producement provide to startups?
The firm’s website lists product engineering, full-stack development, and tech recruitment as its three core services. Portfolio evidence shows it builds minimum viable products, API gateways, microservice architectures, and compliance tooling, as well as hiring and training in-house CTOs and product teams.
Does Producement invest through a traditional fund structure?
There is no evidence of a traditional fund structure. The firm describes itself as a startup product-engineering company and explicitly states it invests ‘through sweat equity’ rather than cash. This makes it function more like a venture studio than a pooled investment vehicle.
Which companies has Producement worked with?
The firm’s portfolio page names Salv, Pactum, PayQin, Promoty, TransferWise, Plum, and Tuleva. TransferWise and Plum were clients for product-engineering delivery; the others appear to be startups in which Producement holds equity.
What is Producement’s relationship with TransferWise?
Producement worked as a product-engineering partner for TransferWise, delivering B2B APIs for business customers and banks, optimizing conversion flows, and building API gateways. The firm lists TransferWise on its portfolio page but does not clarify whether this involved equity or fee-based services.
Where does Producement operate geographically?
The firm is headquartered in Tallinn, Estonia, at Pärnu mnt 20, with no additional offices disclosed. Its portfolio spans Europe, Africa, and India, reflecting a remote-first or distributed-team model common among early-stage technology firms in the Baltic region.
What is the firm’s selection process for founders?
The initial vetting step evaluates whether the founding team is coachable, capable of remote work, and has validated its product concept, then agrees on a cash-equity split. This suggests a preference for teams willing to trade ownership for product-building speed.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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