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Professional Financial Advisors
Professional Financial Advisors launched in 2015 under the leadership of Douglas D. Peterson. The firm is headquartered in North Platte, Nebraska, and operates...
Professional Financial Advisors
Professional Financial Advisors launched in 2015 under the leadership of Douglas D. Peterson. The firm is headquartered in North Platte, Nebraska, and operates as an independent, fee-based Registered Investment Advisory firm. Its professional roster is composed of Certified Financial Planner™ practitioners, a designation that requires a fiduciary standard when delivering financial plans. The firm's service lines cover investment planning, retirement planning, and business planning. PFA structures its engagements around full-service financial planning rather than product distribution. The published offering does not name specific portfolio companies, fund commitments, or direct-deal activity. The geographic footprint is concentrated in Nebraska, serving local individuals and business entities. PFA maintains a content engine that distributes weekly retirement-planning insights through a blog, a YouTube channel, and a subscription newsletter called PFA Retirement Insights. No adjacent vehicles such as a philanthropic foundation, real-asset arm, or operating business are disclosed on the firm's owned channels. The firm does not publish an AUM figure or a professional headcount. Structurally, PFA's differentiator is its independence combined with a CFP®-only professional standard. Many advisory shops in secondary and tertiary markets still operate under a broker-dealer umbrella; PFA presents a fiduciary-only model without the cross-selling incentives of a wirehouse or insurance-owned practice. The governance and succession structure behind the firm's single-named principal is not publicly disclosed.
General information
Firm type
Bank / Wealth / Trust
Year founded
2015
AUM
Undisclosed
Location
Region
North America
Country
United States
City
North Platte
Corporate office
North Platte, NE, United States
Principals
Douglas D. Peterson
(no specific title published on firm website)
Frequently asked questions
How does Professional Financial Advisors generate revenue?
The firm describes itself as fee-based, which typically means clients pay a percentage of assets under management, a flat retainer, or an hourly fee for advisory services. Unlike commission-based advisors, a fee-based RIA does not earn transaction commissions on product sales, though the form-crucial distinction between fee-only and fee-based can include incidental commission business. PFA's own language emphasizes independence and fiduciary CFP® standards.
Is Professional Financial Advisors structured as an RIA or a broker-dealer?
PFA is a Registered Investment Advisory firm, which subjects it to fiduciary obligations under the Investment Advisers Act of 1940. The firm does not identify any broker-dealer affiliation, separating it from the dual-registration models common in bank-owned wealth channels. No Form ADV Part 2A brochure is publicly accessible on the firm's website.
What credentials do the firm's advisors hold?
The firm states it is comprised of Certified Financial Planner™ professionals. The CFP® designation requires a comprehensive exam, documented experience, and ongoing ethics requirements. Certification also carries a fiduciary duty when providing financial planning services, meaning the advisor must put client interests ahead of their own.
Does Professional Financial Advisors offer investment products or only advice?
PFA delivers investment management and portfolio management services alongside financial planning. The specific investment vehicles — whether separate accounts, model portfolios, or third-party manager platforms — are not enumerated on the company's public-facing materials. The firm does not appear to operate proprietary funds.
Who runs investment decisions at Professional Financial Advisors?
Douglas D. Peterson is the sole named principal on the firm's website. No investment committee structure, additional portfolio managers, or external investment consultants are disclosed. For a single-RIA practice of this profile, the named principal typically serves as the lead advisor and portfolio decision-maker.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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