# Professional Financial Advisors

Professional Financial Advisors is a Bank / Wealth / Trust based in North Platte, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** North Platte, United States
- **Region:** North America
- **Address:** North Platte, NE, United States
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** pfaretire.com
- **LinkedIn:** linkedin.com/company/professional-financial-advisors-llc-pfa

## Regulatory record

- **CRD number:** 173719
- **SEC file number:** 801-114978
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/173719

## About

Professional Financial Advisors launched in 2015 under the leadership of Douglas D. Peterson. The firm is headquartered in North Platte, Nebraska, and operates as an independent, fee-based Registered Investment Advisory firm. Its professional roster is composed of Certified Financial Planner™ practitioners, a designation that requires a fiduciary standard when delivering financial plans. The firm's service lines cover investment planning, retirement planning, and business planning. PFA structures its engagements around full-service financial planning rather than product distribution. The published offering does not name specific portfolio companies, fund commitments, or direct-deal activity. The geographic footprint is concentrated in Nebraska, serving local individuals and business entities. PFA maintains a content engine that distributes weekly retirement-planning insights through a blog, a YouTube channel, and a subscription newsletter called PFA Retirement Insights. No adjacent vehicles such as a philanthropic foundation, real-asset arm, or operating business are disclosed on the firm's owned channels. The firm does not publish an AUM figure or a professional headcount. Structurally, PFA's differentiator is its independence combined with a CFP®-only professional standard. Many advisory shops in secondary and tertiary markets still operate under a broker-dealer umbrella; PFA presents a fiduciary-only model without the cross-selling incentives of a wirehouse or insurance-owned practice. The governance and succession structure behind the firm's single-named principal is not publicly disclosed.

## People

- Douglas D. Peterson — (no specific title published on firm website)

## Questions

### Is Professional Financial Advisors structured as an RIA or a broker-dealer?

PFA is a Registered Investment Advisory firm, which subjects it to fiduciary obligations under the Investment Advisers Act of 1940. The firm does not identify any broker-dealer affiliation, separating it from the dual-registration models common in bank-owned wealth channels. No Form ADV Part 2A brochure is publicly accessible on the firm's website.

### What credentials do the firm's advisors hold?

The firm states it is comprised of Certified Financial Planner™ professionals. The CFP® designation requires a comprehensive exam, documented experience, and ongoing ethics requirements. Certification also carries a fiduciary duty when providing financial planning services, meaning the advisor must put client interests ahead of their own.

### Does Professional Financial Advisors offer investment products or only advice?

PFA delivers investment management and portfolio management services alongside financial planning. The specific investment vehicles — whether separate accounts, model portfolios, or third-party manager platforms — are not enumerated on the company's public-facing materials. The firm does not appear to operate proprietary funds.

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- [Proeza Ventures](https://altss.com/profile/proeza-ventures)
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Last updated: 2026-06-03T20:00:00.000Z

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