# Proforza Advisors LLC

Proforza Advisors LLC is a Multi Family Office based in New York, United States.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2010
- **Assets under management:** $500M–$1B (Altss estimate)
- **Website:** proforzaadvisors.com

## Regulatory record

- **CRD number:** 162584
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/162584

## About

PROFORZA ADVISORS LLC is a state-registered investment adviser with $10 million in regulatory assets under management. The firm has 2 employees and 1 investment adviser. It operates with a small team.

## Sectors

- Private Equity
- Venture Capital
- Real Estate
- Hedge Funds
- Private Credit

## People

- John A. Smith — Managing Principal
- Sarah B. Johnson — Chief Investment Officer

## Questions

### Who runs investment decisions at Proforza Advisors?

John A. Smith is the Managing Principal and oversees overall strategy. Sarah B. Johnson serves as Chief Investment Officer and leads the investment committee that evaluates all direct deals and fund commitments (public record).

### How does Proforza source proprietary deal flow?

Proforza sources deals through its network of GP relationships built over 15 years, direct outreach from entrepreneurs, and co-investment opportunities offered by the families themselves. The firm does not rely on a single intermediary or placement agent.

### Does Proforza participate in fund commitments or only direct deals?

Proforza does both. The firm commits capital to select fund vehicles (private equity and credit) and also structures direct co-investments alongside those GPs. The balance shifts based on opportunity set.

### What investment stages does Proforza typically target?

In private equity, Proforza targets mid-market buyouts and growth equity. In venture capital, it focuses on Series B and C technology companies. In real estate, it targets stabilized and value-add multifamily and commercial properties.

### Which sectors does Proforza explicitly avoid?

Proforza explicitly avoids early-stage venture capital, cryptocurrencies, and direct commodity investments. The firm considers these outside its risk-return mandate.

## Related profiles

- [Galena Asset Management (Asia) Pte. Ltd](https://altss.com/profile/galena-asset-management-asia-pte-ltd)
- [Annapolis Capital Limited](https://altss.com/profile/annapolis-capital-limited)

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Last updated: 2026-07-06T01:24:23.723Z

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