# Propel Holdings

Propel Holdings is an Asset Manager.

## Overview

- **Organization type:** Asset Manager
- **Assets under management:** Undisclosed
- **Website:** www.propelholdings.com
- **LinkedIn:** https://www.linkedin.com/company/propel-holdings

## Regulatory record

- **CRD number:** 283261
- **SEC file number:** 801-124861
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/283261

## About

Propel Holdings is an innovative fintech building a new world of financial opportunity with an online lending platform powered by proprietary AI. The platform has helped consumers access over two billion dollars in credit through its operating brands. Propel facilitates access to credit for underserved consumers and facilitates loans and lines of credit.

## Sectors

- FinTech
- Consumer Finance
- AI/ML

## People

- Clive Kinross — CEO and co-founder
- Noah Buchman — Co-Founder, President and CRO
- Peter Anderson — Board of Directors

## Questions

### How does Propel Holdings source its deal flow?

Propel does not 'source deal flow' in a traditional private-investing sense. It generates lending volume through consumer-direct acquisition channels powered by its AI underwriting platform, which evaluates applicants using over 5,000 data points. The platform serves as a funnel for its bank partners, who ultimately extend the credit.

### Is Propel structured as a lender or a technology provider?

Propel is a technology provider operating a bank-partnership model. It builds and operates the AI underwriting and servicing platform, while its regulated bank partners hold the loans on their balance sheets. This structure separates credit risk from technology provisioning.

### What asset classes does Propel focus on?

Propel focuses exclusively on consumer credit — specifically unsecured installment loans and lines of credit for near-prime and underserved borrowers. The firm does not participate in equity investing, venture capital, or real asset classes.

### What is Propel's geographic footprint?

Propel operates primarily in North America and expanded into the United Kingdom in November 2024 with the acquisition of QuidMarket, a short-term consumer lender. The firm is headquartered in Canada, where it is listed publicly.

## Related profiles

- [Fasset](https://altss.com/profile/fasset)

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Last updated: 2026-08-11T15:07:49.000Z

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