# Proper

Proper is an other.

## Overview

- **Organization type:** other
- **Assets under management:** Undisclosed
- **Website:** proper.ai
- **LinkedIn:** https://www.linkedin.com/company/properhq

## About

Proper is an SEC-registered investment adviser in Tallahassee, Florida, registered since 2025. The firm manages approximately $132 million in regulatory assets. It has 7 employees and 3 investment advisers.

## Sectors

- PropTech
- Real Estate

## People

- Mark Rojas — Founder & CEO
- Qasim Ashraf — COO
- Marcelo Villanueva — Head of Finance
- Ramakrishnan Subramaniam — Director of Accounting
- Chris Randone — Head of Sales
- Uma Nesis — Chief of Staff, Jr.
- Juan Morazano — Sr. Engineering Manager

## Questions

### What does Proper actually sell — software or a service?

Proper sells an outsourced accounting service, not a software license. Its accountants run clients' books inside the property-management systems the clients already use, supported by internal AI automation tooling. Pricing is per-unit or per-square-foot on month-to-month contracts, with no disclosed onboarding fees.

### Which property types does Proper's accounting team handle?

The firm's public materials list residential (single-family and multifamily), HOA, student housing, commercial, and what it calls unique assets — co-ops, mobile-home parks, and short-term rentals. Client-size thresholds start around 250 doors or 15,000 commercial square feet.

### Who runs investment decisions at Proper?

Proper is an operating company, not an investment firm. Mark Rojas is the founder and CEO, with no public indication of a separate CIO or family-office investment function. The firm raised a $9M Series A from institutional venture investors (per TechCrunch, August 2021), signaling that capital-allocation decisions sit with Rojas and his board.

### Does Proper participate in fund commitments or direct deals?

No. Proper is a venture-backed services company. It has not disclosed any investment activities, fund commitments, or portfolio-company stakes beyond operating its core accounting service.

## Related profiles

- [Caliza](https://altss.com/profile/caliza)
- [Prosper Marketplace](https://altss.com/profile/prosper-marketplace)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/proper

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