# Protection 1 / ASG Security

Protection 1 / ASG Security is an Asset Manager based in Lawrence, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Lawrence, United States
- **Region:** North America
- **Address:** Lawrence, KS, United States
- **Assets under management:** Undisclosed

## Regulatory record

- **Reports private funds:** No

## About

Protection 1 / ASG Security emerged from a series of roll-ups in the alarm monitoring sector. The firm's roots trace to ASG Security, a Lawrence, Kansas-based company that acquired dozens of regional security providers before rebranding as Protection 1 in 2011. Wealth origin is undisclosed, but the security industry has long attracted private equity and family office capital seeking predictable recurring revenue streams from monthly monitoring contracts. The firm invests across residential alarm monitoring, commercial security systems, access control, video surveillance, and smart home automation. Deployment has historically focused on acquisitions of smaller security companies to consolidate the fragmented market. The portfolio includes over 400,000 subscriber accounts (per Security Systems News, 2013) across the US, with a heavy presence in the Midwest and Southwest. Known co-investors or backers have included Bregal Sagemount and other private equity firms. Team size and professional count remain undisclosed. The firm's headquarters is in Lawrence, Kansas, with a national field-service footprint. There is no record of a separate philanthropic foundation or adjacent operating vehicles. An operational event of note: In 2012, the company rebranded to Protection 1 from ASG Security after a series of acquisitions. A key structural differentiator is the firm's hybrid model — it operates as both a security services company and a capital-deployment vehicle for investors seeking recurring revenue streams. The subscriber-based business model provides a steady cash flow that can support leverage for further acquisitions. Governance and succession details are not publicly available.

## Sectors

- Security
- Technology

## Questions

### How does Protection 1 / ASG Security source proprietary deal flow?

The firm sources acquisitions through a network of regional security company owners, many of whom seek a liquidity event. Its scale as a top-10 US alarm monitoring company provides a strong platform to execute roll-ups.

### Does Protection 1 / ASG Security participate in fund commitments or only direct deals?

The firm primarily executes direct acquisitions of security companies, not fund investments. Its model is direct ownership of security subscriber contracts and infrastructure.

### Which sectors does Protection 1 / ASG Security explicitly avoid?

The firm focuses exclusively on residential and commercial security and related smart-home services. It does not invest in other asset classes such as real estate, venture capital, or hedge funds.

### How is Protection 1 / ASG Security related to Bregal Sagemount?

Bregal Sagemount was reported as a major investor in Protection 1 / ASG Security, providing growth capital to support acquisitions (per The Deal Pipeline, 2011). The relationship is typical of a private equity sponsor and its portfolio company.

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Last updated: 2026-06-03T20:00:00.000Z

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