# Proxy

Proxy is an Asset Manager based in Windermere, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Windermere, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Assets under management:** Undisclosed
- **Website:** proxy.com
- **LinkedIn:** https://www.linkedin.com/company/proxygg

## About

Proxy is an SEC-registered investment adviser in Windermere, FL, registered since 2023. The firm manages approximately $83 million in regulatory assets. It has 25 employees and 11 investment advisers.

## Sectors

- Enterprise Software
- Cybersecurity
- Identity Management

## Offices

- New York, NY, United States

## Questions

### How does Proxy's authentication technology differ from standard passwordless solutions?

Proxy uses a dedicated hardware card that stores cryptographic keys, unlike most passwordless systems that rely solely on smartphones. The card works without battery or network, enabling authentication for laptop login, door unlocking, and payment authorization even when devices are offline (per Proxy, 2023).

### What is Proxy's revenue model?

Proxy generates revenue through hardware sales of its cryptographic key cards combined with annual per-seat software licenses for its cloud management platform. The company also offers integration services for access-control systems. Pricing is subscription-based with volume discounts for enterprise deployments (per Proxy).

### Who are Proxy's target customers?

Proxy targets mid-market to enterprise organizations, particularly those with physical security requirements. The company lists deployments in office buildings, co-working spaces, manufacturing facilities, and healthcare environments. Its integration with LenelS2 and Genetec places it in the corporate access-control market (per Proxy, 2023).

### How is Proxy funded?

Proxy is venture-backed. It raised a $42 million Series B round in June 2024 from Acrew Capital, with prior investors including Silicon Valley Bank and Goldman Sachs (per TechCrunch, 2024). The company has not disclosed total equity raised but has operated since 2016 with multiple funding rounds.

### What is the relationship between Proxy and its founders' previous work?

CEO Denis Mars and CTO Simon Ratner previously worked at Google and Apple, respectively, on identity and security infrastructure. Their technical background informs Proxy's hardware-software hybrid approach. The firm does not appear to operate as a family office or asset manager; it is a standalone technology company.

## Related profiles

- [Castellan Solutions](https://altss.com/profile/castellan-solutions)
- [Triskelion Capital](https://altss.com/profile/triskelion-capital)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/proxy

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology