PSG Equity

PSG focuses on growth-stage B2B software businesses that have demonstrated product-market fit and rapid organic growth. The firm invests across enterprise software, cybersecurity, fintech, digital health, and governance, risk and compliance. It looks for companies at an inflection point where capital and operational support can accelerate global scaling and add-on acquisition strategies.

PSG deploys an in-house operations team that works directly with portfolio company management through a structured platform the firm calls its Growth Engine. This includes Value Creation Initiatives — playbooks covering go-to-market design, financial planning, product leadership, talent development, customer success, acquisition integration, and exit preparedness. The model aims to industrialize post-close value creation rather than relying solely on board-level guidance.

Yes, add-on acquisitions are central to PSG's strategy. The firm works with management teams to formulate an acquisition strategy, identify target markets and verticals, and then execute a systematic integration methodology across go-to-market, finance, talent and technology. This approach allows platform companies to consolidate fragmented software verticals and accelerate growth through M&A.

PSG invests across North America, Europe and Israel, with sourcing teams embedded in each region. The firm operates offices in Boston, Kansas City, London, Paris, Madrid and Tel Aviv, using local presence to originate platform investments and identify tuck-in acquisition targets in key software ecosystems.

PSG targets growth-stage software companies that have already established product-market fit and are generating meaningful organic revenue. The firm does not publicly disclose standardized check sizes, but its investments include both majority and significant-minority positions, with demonstrated capacity to lead rounds such as NoTraffic's $90 million Series C in 2025.

PSG does not publicly name a single CEO or CIO on its website; instead, the firm emphasizes a collaborative management team that leads sourcing, investment and operations functions. The firm operates as a specialist private equity manager dedicated exclusively to growth-stage B2B software, with an integrated operations platform that distinguishes its investment approach.

PSG's public-facing materials do not describe a separate philanthropic foundation or impact investment vehicle. The firm's disclosed activities center on commercial growth-equity investing in B2B software, with no mention of a distinct social-impact allocation or family-office wealth origin.