# Puma Investments

Puma Investments is an Asset Manager based in London, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** Cassini House, 57 St James's Street, London, SW1A 1LD, United Kingdom
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** www.pumagrowthpartners.co.uk
- **LinkedIn:** https://www.linkedin.com/company/puma-investments-uk

## Regulatory record

- **Reports private funds:** No

## About

Puma Growth Partners is the private equity division of Puma Capital Group and operates from offices in London, Manchester and Edinburgh. In 2018 it was established as a standalone division (formerly Puma Private Equity) to invest into growing businesses and support them to achieve transformational growth. The firm offers equity investment from £5 million to £15 million, works in partnership with management to help businesses scale, and is a sector agnostic investor.

## Sectors

- Enterprise Software
- FinTech
- Consumer
- InsurTech
- AI/ML
- LegalTech
- Mobility & Transportation
- Media & Entertainment
- Digital Health

## Offices

- Manchester, United Kingdom
- Edinburgh, United Kingdom

## People

- Gayle Hawke — Senior team member
- Louis Hopgood — Senior team member

## Questions

### What is the relationship between Puma Growth Partners and Puma Investments?

Puma Growth Partners is the standalone private equity division of Puma Investments, a UK fund manager that launched its first third-party funds in 1996. The PE unit was carved out in 2018 to focus exclusively on direct equity investments into growing businesses. The parent company's asset management heritage provides Puma Growth Partners with permanent capital and multi-decade institutional knowledge.

### What investment size does Puma Growth Partners typically provide?

The firm invests between £5 million and £15 million in equity per deal, according to its own disclosure. It structures investments with a long-term view and remains flexible on deal architecture. Puma is sector agnostic, covering categories from snacks (Love Corn) to payments infrastructure (Runa) and legal AI (Semeris).

### How does Puma Growth Partners approach working with portfolio companies?

Puma describes itself as a highly people-centric investor that builds deep relationships with management teams. The operating model involves continual engagement on business strategy, board-level support, and direct introductions through its network — including guidance on international scaling into the US and Chinese markets. Portfolio founder testimonials highlight practical, founder-friendly collaboration rather than passive monitoring.

### Does Puma Growth Partners invest outside the UK?

While Puma's headquarters and portfolio are predominantly UK-focused, it supports portfolio companies with international growth, particularly in the US and China. For example, the firm helped portfolio brand Ron Dorff open a US flagship store in New York and backed YASO, an operating system enabling global consumer brands to grow in the Chinese market.

### What are some notable exits or realizations in Puma's portfolio?

Puma Growth Partners announced the sale of cycling brand Le Col to HEAD Group, marking a realized exit from the portfolio. The firm also led a £6 million investment in HubBox, a technology platform enabling local pickup points for retailers. The remaining portfolio spans both early-stage scaling companies and more mature consumer and enterprise businesses.

### Who makes investment decisions at Puma Growth Partners?

The firm has been expanding its senior investment team, most recently with the appointments of Gayle Hawke and Louis Hopgood. The team combines experience across due diligence, advisory, and investment banking. Specific individual investment committee authority or partner-level decision rights have not been publicly disclosed by the firm.

## Related profiles

- [Pulte Capital Partners](https://altss.com/profile/pulte-capital-partners)
- [Puma Venture Capital](https://altss.com/profile/puma-venture-capital)

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Last updated: 2026-08-11T15:07:49.000Z

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